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- The Startup Velocity Question
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- Man and Superman
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- The Future: End of Capitalism
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Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 6)
Sramana: There is also a difference between B2B and B2C oriented companies. In B2B there is only one metric: are customers willing to pay for what you are offering or not? In B2C it is a bit more complicated. There is free stuff flowing around, and you have to monetize through a variety of methods.
Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 5)
Sramana: What is your pricing model? Aaron Fulkerson: We price based on the value derived from the implementation, which is what I love about SaaS. You have to earn your customers’ business. If you don’t, then they turn you off. I have tried to make our pricing model entirely value based and tie the cost
Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 4)
Sramana: Do you make any assumptions about customer support agents? Do you expect that they will use this product as well? Aaron Fulkerson: Yes, and I will give you an example to illustrate this. A typical deployment by a software company will leverage our subscription payment system. It will typically start with one individual who
Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 3)
Sramana: It sounds like you avoided the problem of becoming diluted in a broad collaboration market by focusing on your original premise. Is that a fair statement? Aaron Fulkerson: Yes. We went back to what we were originally very excited about. This is a valuable lesson for other entrepreneurs. You will have investors and other
Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 2)
Sramana: When you started this project, what was going on in your mind? Why did you decide to tackle this particular problem? Aaron Fulkerson: I saw a problem I thought we could address. I had a bunch of friends who worked at WebSphere, and they had a couple of thousand people working on their project.
Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 1)
Aaron Fulkerson is the co-founder and CEO of MindTouch, a company that offers a cloud-based self-service help center and knowledge-as-a-service platform. Prior to founding MindTouch he was a member of Microsoft’s Advanced Strategies and Policies division, where he worked on distributed systems research reporting to Microsoft chief strategy officer, Craig Mundie. Aaron has also helped
Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 7)
Sramana: What does the competitive landscape look like in your market? Itai Sadan: We have always been considered the de facto leader in our space. Most companies copy what we do and try to close the game with DudaMobile. They look at our features and will copy them in their releases. As we grow and
Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 6)
Sramana: What do your premium functions offer? Itai Sadan: Our premium features help you drive more traffic to your site and grow your business. We have a widget that is called “click to call” that lets users visiting the mobile website click a button and call the business. We have another widget called “click to