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Bootstrapping a SaaS Company in India: Greytip CEO Girish Rowjee (Part 7)
Sramana: When did you bring a production version of your SaaS product to the marketplace? Girish Rowjee: By 2009 we had the product completely rewritten for the web and had everything in place to support a SaaS model. We offered a free trial for companies that were interested in our product. We wanted people to
Bootstrapping a SaaS Company in India: Greytip CEO Girish Rowjee (Part 6)
Sramana: Selling to small businesses in India is a lot different than selling to Indian corporations or MNCs. How did you adjust your strategy? Girish Rowjee: When you approach a small business in India, the first thing they do is start to compare you to the cheapest solution available. They want to engage you on
Bootstrapping a SaaS Company in India: Greytip CEO Girish Rowjee (Part 5)
Sramana: In the early days of your company, your primary method of sales was through referrals. How did you go from a referral sales model to a more formal sales model? Girish Rowjee: We had a lot of growing pains. We had to create new sales, but we also had to service our existing customers.
Bootstrapping a SaaS Company in India: Greytip CEO Girish Rowjee (Part 4)
Sramana: You essentially operated your business in a consulting mode while you built your product suite. How much business did you do in 1995 while operating in this mode? Girish Rowjee: We may have done around 4 or 5 lakhs in 1995 ($6,408 to $8,022). We were just a couple of guys who were extremely
Bootstrapping a SaaS Company in India: Greytip CEO Girish Rowjee (Part 3)
Sramana: Did you complete your project as planned and purchase a new computer with the 5,000 rupees earned from that contract? Girish Rowjee: We did finish the project, however, the individual did not pay us. We were able to get the bulletin board up and running in Mysore and we were able to connect to
Bootstrapping a SaaS Company in India: Greytip CEO Girish Rowjee (Part 2)
Sramana: Did you form a business out of one of the software projects you had developed in your study group? Girish Rowjee: Not directly. In 1993, after we finished college, a couple of folks in our late-night programming group stayed in the area to study for their GRE. Three of us from that group decided
Bootstrapping a SaaS Company in India: Greytip CEO Girish Rowjee (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. [Also check out my Entrepreneur Journeys book, Seed India – How To Navigate The Seed Capital Gap in India] Girish Rowjee is the CEO of Greytip Software, a company that specializes in HR software. Girish is responsible for strategic direction, day-to-day operations, product delivery and international business. His “never say
Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 7)
Sramana: With $12 million, in revenue you can raise money anywhere you want. When a company has substantial revenues, they do not need to move to Silicon Valley to fund raise. Have you considered where you are going to look at raising money? Aaron Fulkerson: Making the decision to move to Silicon Valley or not