Bootstrapping with a Paycheck in India: Sangeeta Banerjee, CEO of ApartmentADDA (Part 8)

Sramana Mitra: Who runs your Bangalore office? San Banerjee: Ashika runs that office. When we relocated to Mumbai, we knew that our Bangalore office would fall apart unless somebody was running it. We promoted here and she is now our COO. She stabilized that office.

Bootstrapping with a Paycheck in India: Sangeeta Banerjee, CEO of ApartmentADDA (Part 7)

Sramana Mitra: How did your business ramp the following year? How many customers did you end up with by the end of 2010? San Banerjee: We had around 110 customers at that point. We made around 17 lakhs that year. By the middle of 2011, Venkat and I started drawing a salary. We also noticed

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Bootstrapping with a Paycheck in India: Sangeeta Banerjee, CEO of ApartmentADDA (Part 6)

Sramana Mitra: In 2009 was it still just you and Venkat working on building the company, or had you started hiring people yet? San Banerjee: In 2009 my neighbor, Ashika Sripathi, was just getting back to our career after having a child. She had a background in sales. We had a good discussion on our

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Bootstrapping with a Paycheck in India: Sangeeta Banerjee, CEO of ApartmentADDA (Part 5)

Sramana Mitra: What property management function was the most important to automate? San Banerjee: We learned very early on that the accounting was a very important aspect. Neighbors were not comfortable telling each other to pay their maintenance fees. They would rather have a system that automatically reminds everyone to pay and informs them of

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Bootstrapping with a Paycheck in India: Sangeeta Banerjee, CEO of ApartmentADDA (Part 4)

Sramana Mitra: You had established your company and sold to your first customer by the beginning of 2009. Venkat was on sabbatical from his job. Did you keep working full time? San Banerjee: I worked at SAP when we moved to India and stayed there through almost all of 2009. It was interesting for a

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Bootstrapping with a Paycheck in India: Sangeeta Banerjee, CEO of ApartmentADDA (Part 3)

Sramana Mitra: When you realized there was very little information available on the Internet to assist you with establishing an owners association, what did you do? San Banerjee: We recognized that there was a huge vacuum. Apartment complexes were growing very fast in India and owners were looking for information. They were also looking for

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Bootstrapping with a Paycheck in India: Sangeeta Banerjee, CEO of ApartmentADDA (Part 2)

Sramana Mitra: You left TCS in 2003. What was the reason for that move? San Banerjee: I got married in 2003 to Venkat Kandaswamy, and I also wanted to pursue my MBA. I had taken my GMAT earlier, so I applied Louisiana State University and was accepted there. My husband, who is my business partner

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Bootstrapping with a Paycheck in India: Sangeeta Banerjee, CEO of ApartmentADDA (Part 1)

Next»» If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  [This interview is featured in my Entrepreneur Journeys book, Bootstrapping With a Paycheck; Also check out my Entrepreneur Journeys book, Seed India – How To Navigate The Seed Capital Gap in India] Sangeeta (San) Banerjee is the co-founder and CEO of ApartmentADDA.com, an Indian web application company. She holds a

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