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- The Startup Velocity Question
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How An Entrepreneur Couple Bootstrapped to $5M: RuffleButts CEO Amber Schaub and COO Mark Schaub (Part 5)
Sramana: Did you gain traction with the brick and mortar retail stores? Amber Schaub: We did get some good success early on. Nordstrom contacted us in late 2008. Sramana: How big was your first Nordstrom order? Amber Schaub: They did a 5 store trial order, which at the time, seemed huge to us since no
How An Entrepreneur Couple Bootstrapped to $5M: RuffleButts CEO Amber Schaub and COO Mark Schaub (Part 4)
Sramana: How did you handle such a big event so early on? I imagine it was quite an ordeal to get ready for celebrity exposure. Amber Schaub: I only needed 300 pieces to be able to do the event, so I had the factory send the completed work out to the hotel in LA. I
How An Entrepreneur Couple Bootstrapped to $5M: RuffleButts CEO Amber Schaub and COO Mark Schaub (Part 3)
Sramana: You said you designed the clothing yourself even though you did not have a background in design. Can you explain that process to us? Amber Schaub: I would draw things up and take my designs to a pattern maker. She would take my designs and convert them into a paper pattern. I sent those
How An Entrepreneur Couple Bootstrapped to $5M: RuffleButts CEO Amber Schaub and COO Mark Schaub (Part 2)
Sramana: You had the intuition to react to something that a retail salesperson was giving you. What did you do next? How did you go about setting up your business? Amber Schaub: My first step was to go back to Mark and share my idea. I also had to get the trademark, which cost $400. I
How An Entrepreneur Couple Bootstrapped to $5M: RuffleButts CEO Amber Schaub and COO Mark Schaub (Part 1)
RuffleButts is a perfect story on how to bootstrap with a paycheck. Amber Schaub started RuffleButts, a children’s apparel company, in March of 2007, backed by her husband’s full-time job. He later joined in 2010 as the COO after the company had gained traction. Sramana: Let’s start at the very beginning of each of your
Bootstrapping with Services in India: Srishtisoft CEO Ajay Sharma (Part 5)
Sramana: What was the size of the healthcare team when the companies split? Ajay Sharma: The healthcare side had grown to 50 personnel. Today, we have around 145 people on the team. We were generating around $500,000 in revenue during our beta phase. Sramana: Was that revenue earned from Indian customers or global customers? Ajay
Bootstrapping with Services in India: Srishtisoft CEO Ajay Sharma (Part 4)
Sramana: I don’t see what risk they were afraid of. You were financing the company with your own cash. The engineers were not taking any risks. They were just there earning their salary. Ajay Sharma: Some of them thought that we were not going to be able to pay their salary. At that time, the
Bootstrapping with Services in India: Srishtisoft CEO Ajay Sharma (Part 3)
Sramana: You had three verticals; media companies, healthcare companies, and finance companies. Which vertical did you decide to focus on when it was time to build a product, and why? Ajay Sharma: When we looked at the financial companies, we realized that it was a market area that we understood well, but we also recognized