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Bootstrapping Eloqua, Crowdfunding Influitive: Lessons From Mark Organ’s Entrepreneurial Journey (Part 6)
Sramana: Can you tell me a bit about your decision to raise money? Mark Organ: Once we knew the formula for a sales unit and the return it would provide, it was time to step on the gas and we needed money to do that. We knew that if we did not do that, then
Bootstrapping Eloqua, Crowdfunding Influitive: Lessons From Mark Organ’s Entrepreneurial Journey (Part 5)
Sramana: Was the high tech space your narrow market niche? Mark Organ: We actually worked hard to be very specific in the verticals we addressed. We became very good at micro-verticals within the application software space. The idea is to split the market into thin verticals and then get absolute dominance of those verticals. We
Bootstrapping Eloqua, Crowdfunding Influitive: Lessons From Mark Organ’s Entrepreneurial Journey (Part 4)
Sramana: What industries did you initially target and what was your sales cycle like? Mark Organ: Initially, we targeted the insurance, finance, and real estate markets. There are a lot of finance and insurance companies in Toronto and I had a lot of experience working with companies in that space during my time at Bain.
Bootstrapping Eloqua, Crowdfunding Influitive: Lessons From Mark Organ’s Entrepreneurial Journey (Part 3)
Sramana: What was your pitch to potential clients? Mark Organ: We can provide the best quality leads to your sales people, because those leads are already on your website and you just need to talk to them. Sramana: It is very easy to get people to talk to you when you give them that pitch.
Bootstrapping Eloqua, Crowdfunding Influitive: Lessons From Mark Organ’s Entrepreneurial Journey (Part 2)
Sramana: What specifically did you do during the incubation process at Bain? What did you accomplish before you left to run Eloqua full time? Mark Organ: I focused on customer development. One of my co-founders, Steve Woods, was also at Bain and did a lot of coding. He was also on a lot of customer
Bootstrapping Eloqua, Crowdfunding Influitive: Lessons From Mark Organ’s Entrepreneurial Journey (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Raised in an entrepreneurial home, Mark was encouraged to become a doctor or professor and delighted his parents when he went to Northwestern to earn his PhD in neurosciences. In no time he was incubating Eloqua from within Bain and Company during the Internet boom years.
How An Entrepreneur Couple Bootstrapped to $5M: RuffleButts CEO Amber Schaub and COO Mark Schaub (Part 7)
Sramana: Are you still working with the same factory in the Dominican Republic? Amber Schaub: No. After all the mistakes that we had to deal with in the first order, we had to make a change. We worked with them for a short period of time. Over the years, we have developed relationships with manufacturers.
How An Entrepreneur Couple Bootstrapped to $5M: RuffleButts CEO Amber Schaub and COO Mark Schaub (Part 6)
Sramana: How have you expanded your team from 2010 onward? What has your recruitment philosophy been? What positions have you hired for and how have those people helped you scale the business? Amber Schaub: Throughout the process, we have hired on a need basis. We are a family business and we did as much as