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HOT TOPICS
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Bootstrapping Using Services: InRule COO Rik Chomko (Part 1)
Rik and his team had to navigate a long journey, including a recession that disrupted one of their key customer segments dramatically. Read how they survived. Sramana: Rik, let’s start with the beginning of your story. Where are you from? Where were you raised? What kind of circumstances? Give us some of the back story.
Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 7)
Sramana: What was the next milestone? Tobias Bauckhage: The next milestone was in 2010 when Facebook became a very important tool to reach people. You could target people based on their page and do advertising to drive them somewhere. We used targeting to experiment with Facebook and our Facebook page. We had editorial teams writing
Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 6)
Sramana: Recommendation engines are very difficult to do. How did you build your algorithm? Tobias Bauckhage: First, we filtered by domain. Users may share similar interest in comedies but have completely different interest in horror films. It is also important to understand the content. You see people doing collaborative filtering or a deeper “DNA” analysis, which
Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 5)
Sramana: In 2007 you decided to move forward with your plan to disrupt the industry. What were your thoughts? Tobias Bauckhage: In 2007 the tech industry was back on its feet. Social media was becoming mainstream. We saw a few opportunities. We felt we had a good understanding of how the film industry worked. We
Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 4)
Sramana: Were you working only with German cinemas? Tobias Bauckhage: Yes, we did all of this with independent films in Germany. The takeaway is that if you have a movie that works and you can get word-of-mouth publicity behind the film, then you can get 150,000 people to attend the film. That equates to €300,000
Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 3)
Sramana: Somebody else made the film and you were distributing it. How did you get someone to let you distribute the film if you had not done that before? Tobias Bauckhage: Nobody knew us so we went to film festivals and watched a lot of films and followed various films to see which ones would get picked
Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 2)
Sramana: What year does that bring us up to? Tobias Bauckhage: That brings us up to 2004. Sramana: What happened next? Tobias Bauckhage: The moment I decided to drop my mechanical engineering studies and go to Berlin, I had a partner in crime who I had met on my very first day of engineering studies.
Building a Successful Social Media Business from Germany: Moviepilot CEO Tobias Bauckhage (Part 1)
This discussion contains an extensive review of film recommendation systems that would be extremely interesting for folks engaged in building Web 3.0 systems. All in all, the story is quite fascinating! Sramana: Tobias, let’s start with the beginning of your personal story. Where are you from? What is the background that gave roots to your