Sramana: What story did you tell the VC? What was the vision? Adam Singolda: We told them a similar story to what I expressed earlier but focused on video. It was the same premise that information should look for people as opposed to the other way around. I did not speak about content and discovery
Sramana: What was your frame of mind as you approached the angel investors? You had just left the Army and it sounds like you may have been looking for a bit of a break at that point. Adam Singolda: At that time, I was considering two things. One was to do an MBA because I
Sramana: There are a lot of entrepreneurs who have a military background. I think there are some unique skill sets or opportunities that you can gain from military service. Adam Singolda: I also had a unique opportunity to work with large data sets and applied mathematics. I joined as an engineer and I was an
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Taboola had to sustain four years of zero-revenue, until it hit a million dollar revenue year in 2012. In 2013, their revenue run-rate is $100 million. It’s an amazing story! Read on… Sramana: Adam, let’s start with a bit of your personal background. What kind of
Sramana: How do you calculate TAM and how much of the TAM is still available in the market? The OTA segment is relatively small and it sounds like you have saturated that segment quite well. Bhanu Chopra: There is not any publicly available data regarding the OTA segment. If you look at the top OTAs,
Sramana: What are the techniques that worked really well for you? Bhanu Chopra: The fact that we focused on expanding in an area that we did well in was very important. We expanded our online travel agent business and got a lot of new customers. The other major key was moving into strategic new areas
Sramana: What year was it when your OEM partnership went south? Bhanu Chopra: In 2010 and 2011, there were a couple of major products that were contributing significant revenue to us. Our partner bought all of our competitors during that same time-frame, so we had to make some transitions in order to survive, and it
Sramana: What is the market size you have available? Bhanu Chopra: We started by providing competitive information and then we branched out to selling the information to all of the players in the travel industry. Every element in the travel industry is highly commoditized and consumers’ buying behavior is driven by price. We sell to