SM: How did you finance your initial ad campaign to allow you to obtain $2 million in sales? GK: I have some friends in the venture capital world. I showed them what I had and where I wanted to go, and they decided they wanted to join.
SM: What was your next step after Agristar? GK: I started my own consulting company and pursued other interests such as painting. I essentially took a break from the business world for two years, which let me think about what I wanted to do next. During that period I started developing innovative technology, some of
Glen Kertz is a serial entrepreneur and an inventor who holds over 20 US and foreign patents in various fields. He started his first company at the age of 12 and has continued to create new business ventures based on scientific innovation. He has an extensive background in the development of a wide range of
SM: Who are the key players at Fabrik these days? MC: One of the key people on the team helping me execute the plan is Mike Williams. He was the original GM of Maxtor’s Branded Products group. He also spent 10 years prior to that at Apple.
SM: At what point did you launch the external drive business? You are now building two parallel businesses that will converge at some point. What is that evolution? MC: We spent a lot of 2006 looking for potential alternatives. We had the option to build it organically, but that is a capital intensive activity. Our
SM: How did you go to market with this? Where did you position it, and where did you see uptick? MC: The final feature is total aggregation, which we will announce and take to market in the fourth quarter. It will initially go with our consumer products, which are sold in retail. The base version
SM: What was myFabrik.com’s value proposition? MC: The original value proposition was to create a media management system that would allow users to have all of their media connected to the web. We did it in two forms, a web service and an integrated appliance.
SM: What role did you hold at Maxtor when all of the product innovation was occurring? MC: I was the EVP of Sales and Marketing. The Branded Products division reported up through me.