Eric Morgan is the CEO of AdvanedMD, a top medical billing software service. He has over 25 years’ experience in technology and medical application companies. He has served as a VP at Lawson Software and as the CEO of StatCom. SM: What I would like to do first is understand both your background and the background
SM: Most public utility commissioners are appointed to their positions and are not energy experts. Who educates them? CE: They are dependent on their staff and on the utilities themselves.
SM: How do you conduct sales? CE: We sell directly and through system integrators. IBM has sold us into several of their accounts. Accenture has sold us in Europe.
SM: If I understand correctly, you are saying that energy pricing could be much more dynamic than it is today, and that if pricing more accurately reflected demand, it could adequately address supply concerns? CE: Right now consumers pay the average, so it does not matter if you consume at midnight or at noon even
SM: What did you do after you left CellNet? CE: I started another company to build applications under the networks. When CellNet went bankrupt, that relationship split. We always knew that utilities would need more data, efficiency with the data, and improvements based on the data at some point.
SM: Once you had developed the cellular network, did you try to operate it yourself or sell it to utility companies? CE: We tried to sell it to utilities, but the difficulty in the utility marketplace is that the way utilities are compensated is a percentage of assets in the ground.
SM: How long did you stay with Octel? CE: After nine months I took the idea I had about a computer inside the meter to Pacific Gas and Electric. I showed them the concept and asked them if they would buy it if I built it, and of course they said yes.
This article explores bootstrapped entrepreneurship, otherwise known as bootstrapping, as an economic development and reconstruction strategy, calling it the weapon of mass reconstruction.