Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 7)

SM: How big is the TAM in the US? DR: The concrete market is a $300 billion market. If you slice that into waterproofing and commercial construction, then that number becomes smaller.

Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 6)

SM: Do you provide anything other than materials to construction sites? DR: We provide materials and services. We do not do the construction but we are involved in the design and implementation side. We are constantly educating contractors about the new paradigm in construction.

Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 5)

SM: When you look at the 150 projects you have been a part of, have you noticed any patterns in regards to who your early adopters are? DR: Our value proposition has led to great word-of-mouth advertising, which is how people are finding us. I speak at a lot of cleantech conferences as well.

Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 4)

SM: Was the funding you raised from venture capitalist based on your value proposition of durability or was it based on your value proposition of waterproof construction? Can you tell me about your funding strategy? DR: Our A round, which was in the single digits, was based on the durability business model. We raised that

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Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 3)

SM: Did any of the DOTs respond to your value proposition after the bridge collapses? DR: People have said that they have never seen a technology get traction so fast. Within a short period of time we were getting into projects with many DOTs. Most were in demonstration projects.

Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 2)

SM: When did you start Hycrete? DR: I did a six-sigma training program at Honeywell for a month and a half after my MBA and could not stand it. My grandfather passed away and at his shiva I spoke with my uncle and cousin who were also in the family business. That is when the

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Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 1)

David founded what is now Hycrete, Inc. in 2002, when he joined his family’s specialty chemical company. His family has been involved in inventing and manufacturing novel specialty chemicals for over 30 years. David still works closely with his family in both research and development and manufacturing. David is a leader in sustainable construction. SM:

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Healthcare Supply Chain Management: Medassets CEO John Bardis (Part 7)

SM: How would you adjust national policy to drive more efficiency based business versus a cost plus system? JB: We need to align the physician and the hospital so that the smartest group of people in healthcare can be aligned with care. We need to eliminate regulations which prevent hospitals from incenting their caregivers to

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