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Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 4)
SM: Have you grown primarily through direct sales, or have you had other strategic methods? LM: There was also a viral aspect to our growth. Those people they sent an email to who happened to have a consult or a lab result, wanted the same capability. We started off with Centricity but had a rapid
Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 3)
SM: To me, it sounds as though you wanted to break communication silos in the medical arena with email. Email is a proven killer application. LM: Intel’s policy is that the adoption of technology is directly proportional to applications which require collaboration. According to their philosophy, the increase of PC sales was not the result
Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 2)
SM: So 15 years later you left Intel. What is the story behind that? LM: Intel’s largest OEM at the time, Packard Bell, was carrying the Intel brand into retail. They merged with NEC’s U.S. operations, and I was asked by that newly merged entity to join them and run the commercial business group under
Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 1)
Luis Machuca is the president and CEO of Kryptiq Corporation, a healthcare connectivity company that facilitates an open collaborative network for healthcare. Prior to his time at Kryptiq, Machuca held several leadership positions in the tech industry. He joined Intel in 1981 and spent 15 years there, in a variety of management roles. In 1996,
Teaching English to MNC Workforces: GlobalEnglish CEO Deepak Desai (Part 7)
SM: I find it interesting that your market is not a cutthroat environment. The European companies are focused on Europe. DD: They do compete with us in some parts in Asia, Brazil, and Mexico. They are truly global. Yes, the competition is there, but the challenge for us is not from online competitors. The competition
Teaching English to MNC Workforces: GlobalEnglish CEO Deepak Desai (Part 6)
SM: How many people are learning on GlobalEnglish today? DD: About 130,000 people. We have a lot of TAM still available. Brick and mortars, traditional classroom providers, are still dominant. There are a few companies online as well. Englishtown is based out of Europe and is a subsidiary of English First, which is a huge brick
Teaching English to MNC Workforces: GlobalEnglish CEO Deepak Desai (Part 5)
SM: As you have been building your business, what are the different geographic dynamics that you have been seeing? A lot of obvious applications are in India with the call centers business, where the accent in spoken English is a challenge. This seems like a perfect application to address that. DD: We have some customers
Teaching English to MNC Workforces: GlobalEnglish CEO Deepak Desai (Part 4)
SM: When you enter a global corporation on a local pilot program, how big are those deals? DD: The pilot can be a two to three months for a couple of hundred employees. We are not trying to prove the solution works, because we know it works. We just have to prove that it works