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Servicing IT: ServiceNow CEO Fred Luddy (Part 5)

Posted on Sunday, Mar 14th

SM: I talk with a lot of CIOs. They tell me that 25% of their architecture is cloud computing. How does the role of the service desk evolve in that scenario? FL: As these customers start to move more and different apps into the cloud, they still have to manage those applications and the vendors. 

Servicing IT: ServiceNow CEO Fred Luddy (Part 4)

Posted on Saturday, Mar 13th

SM: Who was your first enterprise customer? FL: We had a couple of big customers very early. Edmunds.com was a big customer of ours, as was Qualcomm. TIAA-CREF was another. Those companies became a beachhead for us to get follow-on customers such as Hyatt.

Entrepreneur Journeys Book Review: If You’ve The Will, You Will Make The Way

Posted on Saturday, Mar 13th

Here is Devesh Dwivedi’s review of Sramana Mitra’s Bootstrapping book for Amazon: “Very inspiring.  It’s a powerhouse of twelve inspirational stories of how aspiring entrepreneurs went from zero (or almost zero) to millions of a stable and sustainable business… Wait a minute, no, not by raising capital from VCs but by bootstrapping their projects and

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Vision India 2020 Book Review: An Addictive Read

Posted on Saturday, Mar 13th

In case you missed it, YourStory spoke with Sramana Mitra about entrepreneurship, India, and her new book in this interview earlier this week.  From a review of Sramana Mitra’s Vision India 2020 by Kanishk Rastogi on Amazon.com: “Futuristic vision and an entrepreneurial spirit perfectly blended by a simple, yet effective writing style, that is precisely

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Servicing IT: ServiceNow CEO Fred Luddy (Part 3)

Posted on Friday, Mar 12th

SM: Did you bootstrap ServiceNow? FL: In the beginning it was completely bootstrapped. I had a couple guys volunteering who worked on nights and weekends, and that helped me out. However, it was really just me and a dozen customers at that point.

Servicing IT: ServiceNow CEO Fred Luddy (Part 2)

Posted on Thursday, Mar 11th

SM: What were you doing at Peregrine? FL: I was the chief technology officer from 1990 until the end of 2003. We built software for the help desk and service desk market. The company grew from $4.5 million a year to $500 million a year. We acquired a lot of companies before Peregrine Corporation had

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Servicing IT: ServiceNow CEO Fred Luddy (Part 1)

Posted on Wednesday, Mar 10th

Fred Luddy founded ServiceNow.com in early 2004 and has served as chief executive and technology officer since the company’s inception. He was CTO at Peregrine Systems from 1990 to 2003. Prior to Peregrine, he founded Enterprise Software Associates (ESA), and worked at Boole and Babbage, and the Amdahl Corporation. Fred tried to attend Indiana University

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How To Get a 20 Million Dollar Pre-Money Valuation for Series A: Tableau Software CEO Christian Chabot (Part 7)

Posted on Tuesday, Mar 9th

SM: I often tell entrepreneurs to bootstrap the early stage, and if they do raise money it should result in a better valuation. They have a validated business. Did you find that to be the case during your valuation negotiations? CC: We are a great example of bootstrapping paying off. In Q3 2004 we raised

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