SM: What are some of the other shifts in strategy you have had in the company, other than the move from water to food? DC: Providing solutions throughout the supply chain was very significant. Another was to add an informatics layer to everything we have. The jury is still out on whether I have made
SM: How much of the market do you think you have penetrated? DC: We will do just north of $11 million this year. We are different in that we have 500 customers in 50 countries around the world. We are at Series D, which I would normally equate with a company with really high revenues.
SM: What are the deployment models of your first two products? DC: The Purfresh Cold Storage is integrated into existing warehouses. The Purfresh Wash is used as part of the line when fruit is harvested. Today they use heavily chlorinated water.
SM: When you joined the company, what was it selling? DC: It was selling boxes that were ozone generating devices to places such as the Bronx Zoo, the Honolulu Aquarium, Western Digital’s cooling tower and other people. It was purely a box which was sold.
SM: What did you do after BizGenics? DC: I took four years off. I love to surf and fly fish, so I did a lot of both of those. We have a house in Montana, and I surfed all over the world. I also did some consulting.
SM: How long were you at Marimba? DC: I stayed there for a while. I loved it, but it was a little heady. It was the beginning of the hype Internet days, and it ended up being about certain people and not very much about running a business. That ended up being a majority of
Dave Cope joined Purfresh in 2004 as chief marketing officer and was promoted to CEO in 2006. Prior to Purfresh he was president and CEO of BizGenics and held a variety of executive positions for Extricity, Marimba, Illustra, and IBM. Mr. Cope holds a bachelor’s degree in chemistry and biochemistry from San Jose State University.
SM: Essentially you are saying that CA’s vision was the enticing factor for the sale? GR: They had a very clear vision. The more people we met with and the more time we spent with them, the more their vision became clear. It was a very similar vision to our own.