Sramana: Did you keep your jobs the entire time? Phanindra Sama: Yes, we did keep our jobs. One member of our team did the majority of the work developing the technology. Randomly he stopped going to the office because he was so obsessed with building the software.
Sramana: What was the next step in the development of redBus? Phanindra Sama: We split up our work. When it came to creating the technology, we realized that none of us knew the technology. We did not know databases, Java, or any of the core aspects of building a Web application.
Sramana: After you had talked with bus operators and travel agents, what was your next step? Phanindra Sama: I thought about the problem and then how to create the solution. On the software side, I knew there would be various different types of people accessing the system and it had to be done by a
Sramana: You identified a significant number of problems in bus travel. Which problem did you think was the biggest? Phanindra Sama: The biggest problem of all was that people could not buy return tickets. Every time I arranged a bus to visit my parents I had to call them and have them book a return
Sramana: What led you to leave a job that you loved at TI to start redBus? Phanindra Sama: One holiday in 2005 I planned my trip home to see my parents very late because I had been busy with work. I was very accustomed to traveling by bus, and I used to take several buses
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Phanindra Sama, otherwise known as Phani, is the co-founder and CEO of redBus. redBus is India’s largest bus ticketing company and a Forbes Top 5 Startup in 2010. Phani has a BE in electrical engineering from Birla Institute of Technology and Science. Prior to founding redBus,
Sramana: How well are you prepared to enter and compete in the eyeglasses market? Roger Hardy: We have started sourcing the planet for eyeglass components, such as stainless steel and titanium frames. We have also started sourcing all of the products that go into them, such as German quality lenses and Korean quality lenses.
Sramana: Essentially you are supporting your Japanese operations with your Vancouver fulfillment center and your Holland operations with your Stockholm fulfillment center. Is that correct? Roger Hardy: Yes. The nice thing about contacts is that they are lightweight and high value. There is a flight that leaves every day and arrives in Japan that night.