Sramana: What year did you move back to the States? Karl Maier: I came back in 1996. I graduated from college in 1989. I had a long-distance relationship with a girlfriend whom I worked with at the Bank of Boston.
Karl Maier is the founder and CEO of Market Force Information. Prior to founding Market Force Information, he was the executive chairman of the board of Vector ESP, a provider of professional information technology services. Before Vector, Mr. Maier was the chief executive officer of VIA NET.WORKS, a public international Internet service provider. Prior to
Sramana: Your customers seem to be your best form of marketing. Amy Pressman: We think about things like client services as a form of marketing. If you really wow your customers, they will take care of you.
Sramana: As an entrepreneur, how do you balance the equity stake of founders and early employees with the inevitable exit? Amy Pressman: Silicon Valley is very much about technology and innovation. There is also a lot of innovation in how companies are started, run, and dealt with. If you look at more traditional liquidity events
Sramana: You mentioned earlier that you were not a very technical person. Did you lead the technology development efforts? Amy Pressman: No, we had a CTO for the first five years. He was a very strong, early startup type of CTO.
Sramana: How do you enable companies to have dialogues with their customers? What is your method, and what technologies enables that method? Amy Pressman: If you are a customer of one of our clients, then soon after purchasing that product or staying at that hotel you would receive a survey from us.
Sramana: What are the advantages to being in the Valley, from your perspective? Amy Pressman: It is an incredibly energizing location. When you are feeling oppressed by the day-to-day challenges of a startup, it is great to be around other people who have succeeded and are willing to encourage you. There is an energy that
Sramana: Did you decide to go into the media industry, or did you decide to go somewhere else? Amy Pressman: Unfortunately, coming out of business school in Europe I found that the only jobs that would pay the student loans were in investment banking and consulting. I did that for three years in Norway.