Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 6)

Sramana: Where are you finding the best traction in mobile advertising? Zephrin Lasker: Our product is called AppLeads. It is one of the only pure in-application advertising solutions available. When you interact with the advertisement, you never have to leave the application.

Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 5)

Sramana: What is the real value of opt in advertising? Zephrin Lasker: If you look at the big list vendors like InfoUSA, you will see a huge industry in which consumers they target have never opted in for anything. They get your data from a post office or a warranty card. Companies sell data to

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Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 4)

Sramana: When you work with a publisher, are they required to install anything to use your technology? Zephrin Lasker: It depends on what type of publisher it is. If it is a mobile publisher, then they need to use our SDK in their mobile app development. If it is a Web publisher, then we can

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Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 3)

Sramana: What was the premise behind Pontiflex? Zephrin Lasker: The initial idea was almost like PayPal for use data. Most online ads will take you to an advertisers site once you click on that advertisement. Those are redirected ads. DoubleClick has built a pipe for redirect ads. That is a well-understood, defined space with a

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Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 2)

Sramana: What happened after your attempt to get Beautility up and running did not work? Zephrin Lasker: I spent time thinking about what to do. I had spent a lot of time thinking about the go-to-market and marketing strategies that we were going to use. Some of the people I had hired to work at

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Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 1)

Zephrin Lasker is CEO and co-founder of Pontiflex, a mobile and online sign-up ads platform. He has been involved with online marketing since its inception more than a decade ago. Zephrin is a serial entrepreneur, having launched Beautility.com prior to Pontiflex. Sramana: Zephrin, let’s start at the beginning of your story. What is your background?

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Building An Open Source ERP Company From Pamplona, Spain: OpenBravo CEO Paolo Juvara (Part 6)

Sramana: Tell me about your organization. Are you still based in the north of Spain? Paolo Juvara: We have expanded over the years. We have the original office in Pamplona, and that is still our headquarters. It is a small town away from the major commercial centers, so in 2008 we opened an office in

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Building An Open Source ERP Company From Pamplona, Spain: OpenBravo CEO Paolo Juvara (Part 5)

Sramana: How did your revenue evolve? In 2007 and 2008 you were doing consulting to bring in revenue, correct? Paolo Juvara: The company started in 2006 and did less than 500,000 euros. In 2007, the company did 1.5 million euros. Those revenues came from consulting, training, and support. The company’s revenue grew threefold during its

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