Sramana: Let’s go back to the “press went crazy” comment. The press does not go crazy, you make the press go crazy. Daniel Putterman: I would love to take credit, but all we said when we were at our booth was that nobody was too important or small for us to talk to. This was
Sramana: In which year did you leave Macrovision? Daniel Putterman: The sale was the first of January 2007. I was on my way by the middle of that year. The bulk of the core team also came along around that time. We had a small core team.
Sramana: Did you come to those conclusions by the time you started your third company? Daniel Putterman: I came to those conclusions during the middle of my third company. I started a company called Mediabolic. We created the ability for consumer to experience multimedia on TVs and other devices; they were used to consuming media
Sramana: You did not take a term sheet to start MaxInfo. How did you finance the company? Daniel Putterman: I bootstrapped. I used credit card debt, I borrowed money from friends and family, I did consulting and converted those revenues back into financing for the company. I carried almost 30 people on payroll for a
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Daniel Putterman is the president and CEO of Cloud Engines. Prior to his current position he founded Mediabolic in 1999 and served as CEO until its sale to Macrovision (now Rovi) in 2007. Additionally, he founded MaxInfo, the first collaborative Web media design software for the
Sramana: Do you have any beta customers for your marketing solution? Akli Adjaoute: We have not yet entered beta testing for our marketing product, but our marketing team is being assembled and we are putting together an initial list of potential beta customers. We know we also want to go into identity fraud.
Sramana: Brighterion today has a fraud detection product that has done well among banks. You have started working with [the Department of ] Homeland Security and healthcare fraud providers. Where do you take Brighterion from here? Akli Adjaoute: We have proved the fraud detection capability to the market. We have proven real-time artificial intelligence to
Sramana: Are you selling to financial companies only? Akli Adjaoute: No. We are working with Saffron Group, which owns a lot of European and U.S. companies. They are the top company for airport fingerprint technology. They are interested in doing the same type of real-time fraud prevention that we do with Mastercard. We are doing