Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 2)

Sramana: Where does the story go from there? Phil Fernandez: After that I got hooked up with a company that is now TIBCO. Back then it was an incubator called Technicron Software Systems. Rick Haven was the chief operating officer, and he was my mentor.

Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Sramana: Phil, let’s start with your background. Where does your entrepreneurial journey begin? Phil Fernandez: I’m from Ohio but I grew up all over the place, although I spent a lot of time in California. My entrepreneurial journey started in a serious way in the 1970s

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 7)

Sramana: Talk to me about the structure of purchasing the company back from Intuit. Deborah Sweeney: For the most part we structured a complete asset purchase agreement. I bought all of the assets, and everything that Intuit had owned transitioned to me. The deal was super smooth because Intuit was very much in tune with

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 6)

Sramana: Let’s talk about your complicated journey through corporate structures. Who founded this company, and how was it funded in the beginning? Deborah Sweeney: The company was founded by a law school classmate of mine. It was really funded by company growth, so it was bootstrapped. One client turned to a second client. The founders

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 5)

Sramana: How much money do you make off a customer once you acquire him or her, and what is the customer acquisition cost that you’re willing to invest ? Deborah Sweeney: We have done a number of formulas and the cost structure changes throughout the life of our company. We continue to grow because we offer

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 4)

Sramana: Tell me more about how you go to market. How do you market and acquire customers? Deborah Sweeney: We have a couple primary methods. One of the most obvious, which has become less significant in our overall growth, is Internet search. Search engine optimization and search engine marketing are important to us because it’s

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A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 3)

Sramana: How many customers do you have that are using your services? Deborah Sweeney: We started in 1999 and have just under 500,000 customers who have used our services or incorporated with us. We have ongoing communications with 250,000 of them via newsletters, service offerings, and other communications to ensure renewed services year after year.

A Case Study In SEO And Affiliate Marketing: MyCorporation CEO Deborah Sweeney (Part 2)

Sramana: If I were a small business and I wanted to use your services to incorporate, what would it cost? Deborah Sweeney: For a basic filing which would include articles incorporation for your state, it would be $49. Each state has a filing fee, which ranges from $30 to upwards of $180.