Connecting The Censored Internet: AnchorFree CEO David Gorodyansky, Mountain View, CA (Part 3)

Sramana Mitra: All word-of-mouth advertising is seeded somewhere. How did you seed your word-of-mouth campaign? David Gorodyansky: I think it just kind of took off. I would love to identify a specific news article or event that made it happen, but I am not sure what that is. I know that it started taking off

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Connecting The Censored Internet: AnchorFree CEO David Gorodyansky, Mountain View, CA (Part 2)

Sramana Mitra: In 2005, did you plan to do what your business is doing today? David Gorodyansky: This is what we planned to do, but it has evolved a bit. There is another very major functionality of the product that we did not even realized when we launched. We filed a bunch of patents after

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Connecting The Censored Internet: AnchorFree CEO David Gorodyansky, Mountain View, CA (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  David Gorodyansky is the CEO and co-founder of AnchorFree. Previously, David founded Intelligent Buying Inc., a profitable asset management company and reseller of IT enterprise networking equipment. Prior to that, David launched a B2B Web service in the field of competitive intelligence, which in turn, gave

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Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 7)

Sramana: What is your forecast for this year? Phil Fernandez: We will do in the up $30 million of annual recurring revenue. We will achieve the same fourth-year revenue that Salesforce.com achieved in their fourth year. The difference is that they spent $250 million to build that market, and I have spent $17 million. It

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Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 6)

Sramana: How much revenue did you generate in 2008? Phil Fernandez: We did $400,000 of subscription revenue. Sramana: How many customers did you have? Phil Fernandez: We had acquired 70 customers by the end of that year.

Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 5)

Sramana: What is the price point of the offering? Phil Fernandez: The lowest end customers pay $1,000 a month. The largest spend 100 times that a month.

Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 4)

Sramana: What do you do in the process that directly supports your clients? Phil Fernandez: We can help our clients to produce webinars to promote their product or services, even if it is specific to a geographic area. To run a webinar you need to identify the target audience, and you need to be able

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Growing A SaaS Startup With Velocity: Marketo CEO Phil Fernandez (Part 3)

Sramana: What is the genesis of Marketo? Phil Fernandez: My previous companies were million-dollar enterprise software companies. They were classic enterprise software companies with big sales forces. Salesforce had not quite burst on the scene but it was getting started. There was a new point of view that there was a whole new software company

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