Sramana: How did you go from running a calling card site, e-card site, and birthday alert system to building Sonico? Rodrigo Teijeiro: In 2007 we were observing MySpace. We realized it was not a difficult site to build. I had the team and the knowledge as well as the marketing skill. We investigated the product
Sramana: How big is your calling card business now? Rodrigo Teijeiro: The calling card business became an $8 billion business with very big profits. While running that calling card business, I noticed something interesting. I was always trying to optimize the buys off the website, and I noticed that one type of site that would
Sramana: So you essentially stopped your business and went to school at USC. How did that transition go for you? Rodrigo Teijeiro: My first semester at USC went well; I got all As. The problem was that I had too much time on my hands and it was a bit boring. I told myself that
Sramana: What was your next step after you lost $70,000 from your personal portfolio? Rodrigo Teijeiro: When I lost that money, the markets were still at a point where the boom was up and running. I knew the business models of all of those companies intimately and knew that I could run one of them.
Rodrigo Teijeiro is the founder and CEO of Sonico, a social network for Latin America. He studied business administration at the University of Southern California and economics at theUniversidad de San Andrés. He is a self-proclaimed Internet addict and was able to position Sonico as the social network of choice for Latin America in just
Sramana: Global Scholar was funded by [Michael] Milken, so why did you decide to sell the company last year? Kal Raman: As passionate as I am about the vision, I am equally passionate about the business. Every company is up for sell at the right price. In 2010, I was missing two modules for a
Sramana: Do you ask students or teachers to fill in personal profiles, or does your system function purely from collaborative filtering? Kal Raman: We do it entirely via collaborative filtering because we have all the data we would need. We know your age, grade, test scores, scores last year, and state tests. We know your
Sramana: Would you give me a granular view of what the initial product was that you launched in 2009? Kal Raman: If you look at a school today, on an average day they will use 14 different software vendors. They have a system to manage student demographic data which is the student information system. They