Surviving The Dotcom Crash And Building A Sustainable Business: LivePerson CEO Rob LoCascio (Part 7)

Sramana: In terms of product roadmap, there are a lot of trends playing in your marketplace. In which direction is your sweet spot? Rob LoCascio: Bringing real time intelligence to customer interaction. That is what we are very good at. When you engage a consumer on a website today, most sites treat every consumer equally.

Surviving The Dotcom Crash And Building A Sustainable Business: LivePerson CEO Rob LoCascio (Part 6)

Sramana: What do you think of the crowdsourcing trend? Rob LoCascio: Crowdsourcing has a lot of different applications. I think that it is something different and is based on the next phase of the Internet, data. People bringing their data together will change the way the Internet goes forward.

Surviving The Dotcom Crash And Building A Sustainable Business: LivePerson CEO Rob LoCascio (Part 5)

Sramana: What has your pricing model evolved to today? Rob LoCascio: We have three product lines. We have a small business, mid-market, and an enterprise product that are sold by the seat on a monthly basis. Small businesses pay anywhere from $99 to $1,500 a month. Mid-market businesses pay anywhere from $149 to $6,000 a month. Enterprise customers pay

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Surviving The Dotcom Crash And Building A Sustainable Business: LivePerson CEO Rob LoCascio (Part 3)

Sramana: How much were your early small business customers paying for your product? Rob LoCascio: At that time they were paying that much, somewhere between $100 and $200 a month. We had the idea back then that it would be best to receive a monthly fee rather than a one-time software fee. That is something

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Surviving The Dotcom Crash And Building A Sustainable Business: LivePerson CEO Rob LoCascio (Part 2)

Sramana: At that point what was your thesis about LivePerson? What vision did you have of the concept? Rob LoCascio: There was not a thesis. The Internet was just starting. In 1995, I noticed businesses on the Internet, but there were no people.

Surviving The Dotcom Crash And Building A Sustainable Business: LivePerson CEO Rob LoCascio (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Rob LoCascio is the founder and CEO of LivePerson, a leader in Intelligent Engagement Solutions that help thousands of top brands and websites around the world monitor and connect to their consumers online. Rob is a serial entrepreneur and sold his first company, IKON, in 1995,

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Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 7)

Sramana: When you realized you were losing $270,000 a month, what actions did you take? Rodrigo Teijeiro: I fired 25 people of the 90 that worked for me and hit the brakes on expenditures. After a couple of months, I came to the conclusion that we could do two specific businesses to monetize the traffic

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Bootstrapping A Latin American Social Networking Powerhouse With 50 Million Users: Sonico CEO Rodrigo Teijeiro (Part 6)

Sramana: Did you raise funds in Buenos Aires? Rodrigo Teijeiro: No, I went directly to Silicon Valley. Sramana: Tell me a bit about what you saw when you came to Silicon Valley to raise money with a Latin American business. Rodrigo Teijeiro: Normally I decide what I want and go after that directly. In this

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