If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Alexandra Drane is a serial entrepreneur who has launched four successful healthcare ventures over the past 15 years. Alexandra is currently president and co-founder of Eliza Corporation, a leading provider of integrated healthcare communication strategies. She is also the co-founder of two nonprofits, Engage with Grace,
Sramana: Aside from your virtual PBX product, what else are you doing with your business? Mamoon Rashid: We have two separate business divisions. One is the virtual PBX, which primarily targets small businesses. On the other side we have long distance. We have made significant improvements and are able to offer additional technologies for consumers.
Sramana: You mentioned that you just received a patent for voice memos. How would that feature work as a selling point for businesses? Mamoon Rashid: Let’s say that I call you on your toll-free number and you are a real estate agent or some type of contractor, job that requires you to be on the
Sramana: What are some of your other online marketing strategies? Siva Sanmuga: We still do a lot of our marketing through Google. Keyword marketing is something that is very proven for our business. We are now doing content marketing as well, which involves banner ads. We have done some marketing on social media but we
Sramana: How do you feel about Skype being acquired by Microsoft? Siva Sanmuga: They will probably use Skype to go after very large enterprises since that seems to be their primary focus.
Sramana: You said the three of you started as engineering students in Canada. Are you still based on Canada today? Mamoon Rashid: We have a very strong presence in Canada and still live there, but we have our primary business in the U.S. now. However, it is a Canadian company.
Mamoon Rashid and Siva Sanmuga are serial entrepreneurs who co-founded Telcan in 1997 followed by Callture in 2004. Both graduated from the University of Waterloo, Ontario, after completing their engineering studies. Callture is a Canadian technology company based in Ontario and is a subsidiary of Telcan. Sramana: Mamoon, can you give us some context to
Sramana: How did the business ramped up from 2005 through 2010? Nick Balletta: We have quadrupled revenues during that amount of time. Our revenues are north of $20 million.