Sramana: Given that universities were not going to be your real market, what indications did you have as to what markets would be your beachhead? Evan Powell: We started with an open source core and our software was based on industry standards. Once we put up our store front and our free download site for
Sramana: How did you fund Nexenta? Evan Powell: We did take a little bit of funding, but it was convertible bridge notes to me, some folks at Stanford, and so forth. We really got out there as soon as possible and even though we were giving the product away we were started asking for payments
Sramana: What year did you decide to jump in with Nexenta? There was a lot going on in storage from the early 2000s. Evan Powell: It was in 2007. The venture industry is back on the storage bandwagon. I saw people starting to use the product who were knowledgeable and who were not driven solely
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Evan Powell is the CEO of Nexenta and an entrepreneur with broad experience building software and service companies. Prior to Nexenta Evan was the founding CEO and then VP of marketing and business development at Clarus Systems. Prior to founding Clarus Systems, Evan was an early
Sramana: Essentially you started as a VAR company and have added high level strategic consulting on top of a VAR company. Now you have to find a way to make those two business models work together. Dan Adamany: We are starting to marry these models. We have been growing so fast that, while I know
Sramana: I find the area of cloud computing to be a key strategic area for companies right now. How does that landscape look from your point of view? Dan Adamany: The industry is evolving very quickly with cloud computing. Traditional resellers have aligned themselves within IT to verticals such as backup, storage, and servers. Today
Sramana: In your early days when you were just an extension of the EMC sales channel, what king of margins did you operate on? Dan Adamany: They were all over the board. There was some money made on the front and they also provided back-end rebates. We make money based on the sale of the
Sramana: What happened during your second year of business in 2008? Dan Adamany: We had a bit of a ramp. I had built up the coffers some, so I went after a well-known technical guru and another person who was a former college colleague of mine. He was at EMC and ran the area for