Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 7)

Sramana: Where is Underground Elephant today? What is your revenue level, and what kind of growth rate are you seeing? Jason Kulpa: We are growing very fast. We project to do $25 million in revenue this year which is up from $9 million last year and $2 million the first year. We are growing very

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Vision India 2020 Book Review: A Vision Well Worth Pursuing

Here is a review by Indu Kodukula from Menlo Park, California: “Ms. Mitra’s Vision India 2020 book is a great roadmap for turning the current promise of India into something that’s more permanent. Many of the ideas make tremendous sense, have market relevance and if implemented can change the center of gravity of technology innovation.

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Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 6)

Sramana: Following your business model, do you get paid when the lead converts or when your client purchases the lead? Jason Kulpa: When one of the clients purchases the data, we are compensated.

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 5)

Sramana: Do you see any trends on your radar regarding retraining the workforce? Huge industries have become emaciated over the past decade. Are you seeing people looking for retraining opportunities? Jason Kulpa: Individuals who are retraining and moving into new industries is a major segment of what we are doing. It is split 50/50 between

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Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 4)

Sramana: What is the volume of leads, or how many students are you placing into programs at this point? Jason Kulpa: On a monthly basis we source about 75,000 valid, interested candidates for programs.

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 3)

Sramana: How do you generate candidates who will remain in educational programs long-term? What are the parameters that you take into account? Jason Kulpa: We consider factors such as gender, geo-location, ethnicity, and age. Those are just a few of the data sets that we use for some of our media and it can change

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Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 2)

Sramana: What was the value proposition of Underground Elephant when you founded the company? Jason Kulpa: The idea was to remove the middle man from the equation and create more transparency in the process. I wanted to do a deep data dive about who the customer was and what the user experience was all about.

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Jason Kulpa founded Underground Elephant in 2008. Underground Elephant is a leader in technology-based marketing, and is one of the fastest-growing advertising agencies in San Diego. Kulpa was recently recognized for his outstanding leadership, and awarded the “Most Admired CEO” award by the San Diego Business

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