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- The Startup Velocity Question
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Democratizing Marketing Automation: Act-On CEO Raghu Raghavan (Part 7)
Sramana: How have you been ramping in terms of customers and revenue? Raghu Raghavan: We are tripling revenue year over year. When we closed our B round in November 2010, we had 70 customers. Today we have 480 customers. We closed 164 customers last quarter and we closed 130 the quarter before. The quality of
Democratizing Marketing Automation: Act-On CEO Raghu Raghavan (Part 5)
Sramana: How important is WebEx to your company today? Raghu Raghavan: WebEx was a source of a lot of our earlier deals, but today it accounts for less than 10% of our business. Coming into the business we had the notion that behavior mattered, so we had good behavioral databases. We also captured a lot
Democratizing Marketing Automation: Act-On CEO Raghu Raghavan (Part 6)
Sramana: You are more than just an email marketing company, and more than a marketing automation company. How do you pitch your product? Raghu Raghavan: If you know what marketing automation is, then we just tell you that we offer marketing automation for everyone. If you understand the value proposition then the pricing is very
Democratizing Marketing Automation: Act-On CEO Raghu Raghavan (Part 4)
Sramana: Did your conversations with Subrah about that WebEx problem set lead you to start Act-On? Raghu Raghavan: We talked about starting a company although I was not sure if it would be a big one or a small one. We started talking to a few of the venture firms in the Valley, and after
Democratizing Marketing Automation: Act-On CEO Raghu Raghavan (Part 3)
Sramana: How were you able to keep Responsys above water when so many of your customers were going bankrupt? Raghu Raghavan: I believe there are two reasons why, and I will explain them with examples. First, by working with eToys we discovered that if a company has a marketing system, it will place tremendous value
Democratizing Marketing Automation: Act-On CEO Raghu Raghavan (Part 2)
Sramana Mitra: Where did you go after Mentor Graphics? Raghu Raghavan: By 1999 the company had become quite large, so I left and joined the Wyatt Company,which was a HR consulting company. They wanted to build large HR systems on PCs. I could not get Mentor Graphics shifted over to PCs because they thought they
Democratizing Marketing Automation: Act-On CEO Raghu Raghavan (Part 1)
Raghu Raghavan is a serial entrepreneur and the CEO of Act-On Software, which provides a cloud-based integrated marketing platform. Prior he was the co-founder and CTO of Responsys, Inc., a market leader in on-demand email and life cycle marketing solutions for high-end retailers. Raghu holds a Ph.D. in computer science from the University of Minnesota
How To Make Freemium Work: Niccolo de Masi, CEO of Glu Mobile (Part 7)
Sramana: What are some of your key lessons learned from Glu and the other companies you have led? Niccolo de Masi: Over the years I have learned that it is important to be adaptable, that actions speak louder than words and that sometimes you just have to try things out. We are quick to try