Sramana: How have revenues ramped at SOASTA? Tom Lounibos: We are still under $20 million in revenue but have ramped up substantially over the past three years.
Sramana: How do you compare to Mercury and Silk from a cost competitive standpoint? Tom Lounibos: We charge $1,500 an hour. They charge $60,000 an hour. There is a lot more to it, but that is the simple way to look at it.
Sramana: What is your business model? Tom Lounibos: We sell our testing by the hour. If a company needs only a couple of hundred users, the cost might be $300 or $400 an hour. If they need thousands of users, then the cost might be around $7,500 an hour.
Sramana: Who were your first customers at SOASTA? Tom Lounibos: It took us some time to build our technology. They were small companies and large companies. The larger ones were Hallmark and TurboTax. In 2007, TurboTax had an amazing [crash]. They filed 25 million tax returns, and their site went down in 2007 when a
Sramana: What did you do after Knowledgeware? Tom Lounibos: I went into small startup in the object oriented programming space called Digitalk. Our product was Smalltalk. When Steve Jobs went to Xerox park to find the mouse he found three things that day. One was the UI, one was the mouse and one was Smalltalk.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Tom Lounibos is the co-founder, president, and CEO of SOASTA, which provides cloud based web testing to optimize the functionality, performance, scalability, and reliability of websites and web applications. Prior to SOASTA, Tom served as president and CEO of Kenamea. Prior to Kenamea, he was CEO
Sramana Mitra: Given the landscape you have described and the fact that many of the startups are already thinning out, I believe that you will be getting acquisition offers from the ERP crowd as they look to move into this space. Neno Duplan: You are right, and we already have started to get those offers.
Sramana Mitra: Today when a prospect is evaluating vendors, are you always at the table? Neno Duplan: The majority of the time we are. We use guerrilla marketing to our advantage now. A lot of the companies in our space assumed they were the market leaders and they put a lot of money into advertising