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- The Startup Velocity Question
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Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 7)
Sramana: You have a good thesis on solving the challenges of premium ad inventory monetization. It won’t work for everybody, but it will work for a lot of publishers. John Ramey: We are not going to solve it for everyone. We have expanded the pool from 1,000 publishers to 50,000. You no longer have to
Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 6)
Sramana: In 2009 you received some angel funding and earned TechCrunch as a first customer. What came next? John Ramey: Initially I was very nervous about accepting that first deal from TechCrunch. They are a significant first customer. I working in their office for a bit and then it went live. [Michael] Arrington wrote a
Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 5)
Sramana: Are you saying that a small publisher could get on your platform and use your technology to sell directly without having a large sales force? John Ramey: Yes, that is correct. The majority of our publishers do not have salespeople. Our largest ones do, but the point is that publishers can participate without having
Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 4)
Sramana: Was the core idea that resonated with TechCrunch the concept of helping core publishers sell their inventory directly via your platform? John Ramey: That was a big part of it. Our audacious goal was to create a true platform, an infrastructure layer, for advertising. Direct sales for web banners is a microcosm on top
Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 3)
Sramana: Let’s talk about how you oriented yourself to establish isocket. You had received multiple points of validation. What was your next step? John Ramey: All of this had occurred in Bloomington, Indiana, which was a college town in the middle of nowhere. There is no web community or startup vehicle out there, but I
Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 2)
Sramana: You started developing software for real estate during the real estate boom. How did you handle the crash that came shortly afterward? John Ramey: We knew that the real estate market was going to tank coming into 2008 and had decided to start developing software to address the problem of finding and buying premium
Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. John Ramey is the founder and CEO of isocket, a company that offers premium ad inventory solutions. Prior to founding isocket, he was one of the founders of Maven Ventures, which offered direct marketing software for real estate investment. He founded his first company, Lythargic Media,
Testing the Cloud: SOASTA CEO Tom Lounibos (Part 7)
Sramana: Your pricing model is good because it is adaptable to companies of all sizes. Is it safe to assume that a company starting up with the expectation of ramping to 2 million users in a short time will be able to afford to access your service? Tom Lounibos: Absolutely. I think Amazon’s number one