Sramana: Once you had conceptualized ReTargeter, what steps did you take to get the company off the ground? Arjun Dev Arora: I had the pleasure of meeting some great people in San Francisco. Things at Yahoo were shaky. I asked to be laid off and unfortunately was not. There was a lot of attrition, so
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Arjun Dev Arora is the founder and CEO of ReTargeter, a company that serves ads to web audiences after they leave their clients’ websites. Prior to founding ReTargeter, Arjun was the head of business development of Yahoo Real Estate. Prior to working for Yahoo, he worked
Sramana: What other international destinations are you serving besides India and Europe? T.J. Clark: South America, China, and the south of Africa, which includes Nigeria and South Africa. Sramana: I was not expecting you to say Africa. Is there anything in particular driving that market? T.J. Clark: There is demand and successful commerce. Nigeria is
Sramana: You mentioned that Uber is trying to get the taxi market segment. Are you going after that as well? T.J. Clark: We are with price parity. We want to get you in a Town Car at a price point that is within 10% of the taxi, tip included. We are going to launch our
Sramana: How does your review and rating service work? T.J. Clark: It is limited to customers who have taken a ride with a company. We know the email for consumers who have booked the job. We collect feedback from those customers. We also have ride fulfillment data in the form of incident reports and on-time
Sramana: How long did it take you to get enough inventory to really change the business? T.J. Clark: It took us three years, almost exactly. We had to build the technology and work with suppliers. We really hit our stride three years into the initiative, which was early 2011. That is when I felt the
Sramana: How much did Limousine operators have to pay to get a directory listing on Limos.com? T.J. Clark: They were spending a couple of hundred dollars a month. Sramana: If Limos.com was generating a million dollars a year in revenue, then it is fair to say that a lot of limo owners had already found
Sramana: What happened after Hotwire.com? T.J. Clark: We sold Hotwire.com to IAC/InterActive Corp in late 2003. I stayed on the IAC corporate team for four years. What an incredible experience that was! At the time they owned 85 Internet brands, including Expedia.com, Hotels.com, ServiceMagic.com, LendingTree.com, Match.com, and several other businesses. I was exposed to a