Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 6)

Sramana: What rates of improvements do your customers see when they deploy your solution? Raj De Datta: They will see results as soon as one week. At the one-year point they should see an 80% improvement, especially in the areas of natural search.

Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 5)

Sramana: Would you give me a use case of how a company would employ BloomReach? Raj De Datta: Search is by far the most-used method to find content. People put a query into a search engine, which in turn presents information to users, who click on links to visit. From the perspective of the website

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Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 4)

Sramana: What was the result of your two year entrepreneur in residence experience? Did you emerge with a clarified approach for a new company? Raj De Datta: When I was an entrepreneur in residence I started a cloud infrastructure company. I raised 500,000 dollars from the VC firm and then we experienced the 2008 meltdown.

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Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 3)

Sramana: What happened after FirstMark was sold to PSINet? Raj De Datta: In 2001 I went to business school. I studied at Harvard until 2003. The good thing about doing everything I had done before business school is that most people I met there were confused about what they wanted to do with their lives.

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Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 2)

Sramana: What did you do after you graduated from Princeton? Raj De Datta: I was going to go to Bell Labs until by chance I met a guest speaker from Wall Street. I did not know anything about Wall Street, and I spoke with him after his talk because it was intriguing. He offered me

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Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Raj De Datta is the CEO and co-founder of BloomReach, the world’s first web relevance engine. Prior to founding BloomReach, Raj was an entrepreneur-in-residence at Mohr-Davidow Ventures. Prior to that he was the director of product marketing at Cisco. Prior to Cisco he was part of

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Building An Enterprise Software Company From Europe: President Of Neolane North America, Stephan Dietrich (Part 7)

Sramana Mitra: Did you build a direct U.S. sales force? Stephan Dietrich: Yes. We did that right away. That is why we raised the money. You cannot go into a country with one or two people. We needed to have 15 people to cover sales, marketing, consulting, training, and support. I moved over with my

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Building An Enterprise Software Company From Europe: President Of Neolane North America, Stephan Dietrich (Part 6)

Sramana Mitra: What did you do that allowed you to penetrate the U.S. market in a significant way? You raised money for that purpose in 2006; what was the strategy? How did you build the business from 2006 on? Stephan Dietrich: We still have not penetrated the U.S. market totally. We won deals against the

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