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- The Startup Velocity Question
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- Man and Superman
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- The Future: End of Capitalism
- Capitalism 2.0
A Successful Husband-Wife Team: Moonfruit Cofounders Wendy Tan White and Joe White (Part 7)
Sramana: How has your latest product, ShopBuilder, impacted your business strategy and operations? Joe White: It has brought us from a consumer website builder to an SMB website builder very quickly. The types of customers using our tool now are people whom we never suspected would be our principal users. They are people who want
A Successful Husband-Wife Team: Moonfruit Cofounders Wendy Tan White and Joe White (Part 6)
Sramana: How do the two of you divide your roles in the company? Wendy Tan White: I focus on the vision, brand, and growth of the company. Joe understands the operations and is strong on the structures of the business. Joe White: That’s why we demerged Moonfruit from the French company we bought once we
A Successful Husband-Wife Team: Moonfruit Cofounders Wendy Tan White and Joe White (Part 5)
Sramana: Whom did you raise money from to buy the French domain name company, and what was the impact on Moonfruit? Joe White: We raised it from U.S.-based VC firms, primarily Stevens, which is based in Arkansas. We saw the revenues of the firm we acquired triple once we were able to cross-sell the Moonfruit
A Successful Husband-Wife Team: Moonfruit Cofounders Wendy Tan White and Joe White (Part 4)
Sramana: Who is your typical power user? Are they small businesses? Wendy Tan White: Today it is predominately small businesses. In the early days we had a wide ranging audience. We had hobbyists, home users, and small businesses.
A Successful Husband-Wife Team: Moonfruit Cofounders Wendy Tan White and Joe White (Part 3)
Sramana: It was mentioned that in the early days you did a lot of freelance work. This is a common strategy employed by entrepreneurs. We recommend it heavily in 1M/1M. Would you talk more about that? Wendy Tan White: During the first phase of our business, we learned that if you have too much money
A Successful Husband-Wife Team: Moonfruit Cofounders Wendy Tan White and Joe White (Part 2)
Sramana: How much money did you put in to start up Moonfruit? Wendy Tan White: We seeded the company with our own money. I put in $50,000 to start with. Joe White: We basically worked for equity to a point of around $200,000. The first investment we received was from Bain, which put in $500,000.
A Successful Husband-Wife Team: Moonfruit Cofounders Wendy Tan White and Joe White (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Wendy Tan White is the CEO of Moonfruit, a company she cofounded with Eirik Pettersen and Joe White. Moonfruit is an on-demand website development platform that allows anyone to develop a website for any purpose in a matter of minutes. Prior to Moonfruit, Wendy worked at
Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 7)
Sramana: You entered 2010 with a proof of concept based on pilots in a few different companies across different verticals. What came next? Raj De Datta: In 2009 we knew we were able to give companies a significant lift. We did not know how to sell our capability or how to price our capability. We