categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
enterprise 3.0
Salesforce.com’s Incubator: René Bonvanie (Part 6)
Among the most significant challenges a company faces is obtaining its initial reference customers. Salesforce has a core competency revolving around telemarketing and sales, so I inquire about the type of support they provide to companies in the Incubator in order to address this challenge. SM: How do you handle the go-to-market phase with Incubator
Salesforce.com’s Incubator: René Bonvanie (Part 4)
Here we review the details of the terms. Companies pay $20,000 per cubicle per year for the Incubator, and in exchange they receive training, facilities and access to expertize. SM: Does that $20,000 also give them access to the SalesForce.com platform? RB: We do not charge for building upon the platform. When you start to
Salesforce.com’s Incubator: René Bonvanie (Part 3)
Here, René explains the benefits Salesforce.com receives from the Incubator initiative. The idea is very new to the marketplace, so the effectiveness of it remains to be seen, although common sense indicates this is a solid business plan which we are bound to see replicated in many industries from this point on. SM: What is
Salesforce.com’s Incubator: René Bonvanie (Part 2)
Salesforce.com has developed a truly intriguing concept with the Incubator. I wanted to get a bit of background on the history of the project before we delved into how its working. SM: I am going to focus our discussion primarily on the Incubator, however feel free to include experiences from the broader AppExchange. What was
Salesforce.com’s Incubator: René Bonvanie (Part 1)
René Bonvanie is Senior Vice President and General Manager, AppExchange and Developer Marketing at Salesforce.com. Rene has responsibility for the marketing and strategic direction of the AppExchange on-demand platform and developer marketing through the ApppExchange Developer Network. AppExchange is a novel new business strategy which allows SalesForce to develop symbiotic relationships with established and emerging
Google Enters Enterprise 3.0 Collaboration
Google has just acquired a small Swedish Webex competitor, Marratech, entering the Enterprise 3.0 collaboration game. Earlier, Cisco acquired Webex for $3.1 Billion, and postured to take on Microsoft, a leader in the enterprise collaboration space. I used to wonder for the longest time why Google wasn’t buying Webex. Well, now all the pieces of
Will Sun Shine Again?
Struggling under the pressure of a vertically integrated business that had become obsolete over the last 7 years since the dotcom bust, Sun Microsystems changed CEO in April 2006. Scott McNealy stepped down after 22 years at the helm. Jonathan Schwartz assumed the chief executive’s responsibilities. In the last 12 months, however, dotcoms have come
eProject: Dynamic Applications
I have been writing about eProject, an on-demand Project Management company. More than 100,000 users at 650 companies currently use eProject’s solutions. They run the gamut from Fortune 500 companies to medium-sized fast growing organizations. The product is used across industries, but has some sweet spots of adoption in highly regulated industries such as insurance
