Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 4)

Benoît l’Archevêque: There are three revenue models in Azzimov: advertising when you search, the lead generation system that I just explained, and the affiliate model. When someone buys, there’s a percentage take off that. Put that aside. Take that business model, but apply it to mobile.

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 3)

Benoît l’Archevêque: I’ll give you a very quick example. If I do a search on Italian, red, and car, you see a Ferrari. What we have created is a new dynamic knowledge graph where we only store words once. If I have 500,000 bottles of wine, I’m not going to store the word wine 500,000

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Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 2)

Sramana Mitra: What year was this? Benoît l’Archevêque: It was in 1990. One Thursday morning, I lost my job. That noon, I said, “Nobody else will fire me again in my life.” So I started my own advertising agency that’s still running. People were coming to me with their problems thinking that only advertising could

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Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  We normally only feature companies that have proven concepts in the Entrepreneur Journeys series. This concept, however, is not entirely proven. It is interesting and bold. Sramana Mitra: Benoit, where are you from? Where were you born and raised? Give us some back story of the

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Trend Spotting: Commerce on Facebook

Social media’s impact on global ecommerce is being felt everywhere.  By promoting products via social media outlets, ecommerce companies have invited customers to spread interest and awareness of their brands through liking, reviewing and sharing products with their network of friends. Commerce on social media has become a hot trend for many ecommerce firms to

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Outsourcing: David Bonthrone, Executive Vice-President, Group FMG (Part 3)

SM: Talk to me about the kind of work that your Chennai operation does. DB: We do a lot of print production work. Within that, I mean cleaning up images for printing and production. We have a fast turnaround facility that can handle a lot of volume in terms of print. That’s some traditional work

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Zero To 17 Million Using SEO And PPC, No External Financing: E-Commerce Entrepreneur Mercia Tapping, CEO Of Boston Green Goods (Part 7)

Sramana: How do consumers find out that you have this consultative phone selling option when they visit your website? Mercia Tapping: When consumers go to the product page and they press an expert review tab or scroll down, they will find that information. We also get a lot of word-of-mouth advertising at this time. People

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Zero To 17 Million Using SEO And PPC, No External Financing: E-Commerce Entrepreneur Mercia Tapping, CEO Of Boston Green Goods (Part 6)

Sramana: It is a daunting task to compete against a Best Buy or Amazon.com, both of which sell products in your category. It seems you have taken innovative approaches to let you keep momentum. Mercia Tapping: The better manufacturers do not sell on either BestBuy.com or Amazon.com.