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HOT TOPICS
- The Accelerator Conundrum
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- Platform as a Service
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- Web 3.0 = (4C + P + VS)
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E-Commerce
Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 4)
Sramana Mitra: It sounds like this is also a key open problem around which more innovative solutions are in order and where innovators and entrepreneurs could come up with more innovative solutions. Kevin Eichelberger: Absolutely. Mobile payments issue is a big opportunity. Mobile user experience is a big opportunity. I think there is a larger
Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 3)
Kevin Eichelberger: Typically, we’d advise our clients about opportunities to improve the mobile and shopping experience, in particular, the checkout experience. There are two events that happened in 2016 that will create lots of opportunities for brands and retailers to make that process more seamless to an end user. By and large, that will be
Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 2)
Sramana Mitra: Let’s double-click down on that. What are some of the key user experience trends in mobile shopping that your customers need to pay attention to? Kevin Eichelberger: One of the metrics that still trail behind is the conversion rate for mobile devices. Yes, it is true that more people shop over a mobile
Thought Leaders in E-Commerce: Blue Acorn CEO Kevin Eichelberger (Part 1)
Did you know that mobile shoppers have a low conversion rate on their devices? People browse on the mobile device, but actually buy on the desktop? Read on more. Sramana Mitra: Let’s introduce our audience to yourself as well as to Blue Acorn. Kevin Eichelberger: I’m the Founder of an e-commerce agency called Blue Acorn.
Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 5)
Sramana Mitra: By the end of 2014, what was your level of e-commerce business? Eyal Levy: Because we grew the business through other options, the percentage of the online business remained within the 15% to 20% range. Domestically, it grew. It went up to 25%. Sramana Mitra: I have one question which I can’t help
Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 4)
Sramana Mitra: Why Japan? Eyal Levy: Through the years and since 2012, people would see our brand if they came to the US and tried it or they’d just read articles online. Some approached us to see if they can start the brand in their own country. With most of them, it just wasn’t the right
Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 3)
Sramana Mitra: Now we’re talking 2010. What is the split in the business? How much are you selling through retail? How much are you selling online? Eyal Levy: Back then, the online business was about 20%. Sramana Mitra: What happens in 2011? Eyal Levy: We saw that the model of the store worked. In October of
Building a New Niche Brand from New Hampshire: Yogibo CEO Eyal Levy (Part 2)
Sramana Mitra: Is this a product that you are doing under your own brand? Eyal Levy: For the first line, we had to develop the product ourselves. We had to develop a different inner fabric to make it more durable and to comply with the regulations here. It’s our own brand. I started the brand.
