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Best of Bootstrapping: Bootstrapped an AdTech Company from France
If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. When we spoke in 2016, BidMotion Founder Daniel Nathan had built a really cool company based in Paris. Daniel is now Founder and CEO of Homa Games. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you
Best of Bootstrapping: Bootstrapped an Ad Tech Company from Paris
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Europe is also facing difficult times. Entrepreneurs are its best hope. When we spoke in 2016, BidMotion Founder Daniel Nathan had built a really cool company based in Paris. Daniel is now Founder and CEO of Homa Games. Sramana Mitra: Let’s start at the very beginning
Best of Bootstrapping: Bootstrapping an Ad Tech Company from Paris
Europe is facing difficult times. Entrepreneurs are its best hope. BidMotion CEO Daniel Nathan is building a really cool company based in Paris. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Daniel Nathan: I was born very
Bootstrapping an Ad Tech Company from Paris: Daniel Nathan, CEO of BidMotion (Part 7)
Sramana Mitra: The $9 million in 2015 was your revenue or was it the gross spend of how your advertisers are spending with you? Daniel Nathan: It’s the gross spend but the average margin was pretty high. Sramana Mitra: From an accounting point of view, how do you calculate revenue? Growth spend is not revenue
Bootstrapping an Ad Tech Company from Paris: Daniel Nathan, CEO of BidMotion (Part 6)
Sramana Mitra: Very interesting. When you got a bunch of companies going, how were you pricing? Was it a subscription pricing model or was it a media buying pricing model where you were taking a percentage of the budget you were managing? Daniel Nathan: We were doing arbitrage. We go a client and say, “We
Bootstrapping an Ad Tech Company from Paris: Daniel Nathan, CEO of BidMotion (Part 5)
Sramana Mitra: You’re catering to French clients? Daniel Nathan: Actually, we don’t have any French clients. Sramana Mitra: Where are the clients from? Daniel Nathan: US – a lot of them from San Francisco. Sramana Mitra: How did you find these clients?
Bootstrapping an Ad Tech Company from Paris: Daniel Nathan, CEO of BidMotion (Part 4)
Sramana Mitra: What happens next? Daniel Nathan: My first company was not going to copy the technology I was building. They were not going to buy on CPM. On the other side, my company was not going to go to direct advertisers. The issue was that advertisers wanted to work with us directly because they
Bootstrapping an Ad Tech Company from Paris: Daniel Nathan, CEO of BidMotion (Part 3)
Sramana Mitra: What did this company do? Daniel Nathan: Groupon for video games. I went there for the summer. I said, “We’re going to become an incubator and build multiple companies around video games.” I said, “I’m going to build a mobile ad network specialized in video games.” We started with three people in 2012.