Personal Finance is one of the top segments that draws online advertising dollars, and in this series, we will evaluate the category against the Web 3.0 framework. MsMoney estimates that in the first quarter of 2006 financial websites experienced a 500% jump in traffic. Personal finance websites are gaining momentum with the penetration of broadband,
Last week, the Interactive Advertising Bureau reported that online ad sales rose 32% to a record $4.8 billion in the last quarter. That would put the estimated run rate at about $20-25 Billion for the year 2007. The Interactive Advertising Bureau and PricewaterhouseCoopers announced that Internet advertising revenues for 2006 are estimated at $16.8 billion,
Michael Eisner has put his muscle behind a web studio, Vuguru. I have already said a few times, that user generated content will find it difficult to sustain itself as the central content on the web, unless business models shape up to monetize that content. Looks like, Eisner is placing a bet on the fact
I have written a few framework articles recently, defining Web 3.0 and Enterprise 3.0. I also wrote a piece towards the end of 2005, called What is this Sea Change? In this article, I am going to start coverage on a very interesting company called Rearden Commerce, which touches upon many of the concepts we’ve
There has been a lot of coverage on the dwindling fortunes of old media, especially the newspaper industry. Some of mine are Media Shuffles and Newspapers, Wake Up!. But. I am one of those people who believe that quality content will still need business models supporting it, and new media’s heavy reliance on FREE user-generated
Leapfrog (LF) seems to be in desperate need of a turnaround. Given how good a brand it has, this is a sad state of affairs. The company has had a recent CEO change, and I am happy to see that the new recruit comes from the Online world. My own thesis on Leapfrog is that
Steve Rubel has an excellent post called Web 2.0’s impact on Travel and Tourism, where he makes the case that users who are creating quality and popular content ought to be compensated, to keep the content coming. See below: :: Maryclaire730 has put together a terrific itinerary on the Yahoo Trip Planner of my home
I have already written a few pieces addressing the disjointed nature of the Web whereby you go one place for content, another for community, and a third for commerce; the most notable of these pieces is the popular 4C: Yahoo’s Turnaround Formula. Let’s quickly recap the terminology: 3C = Content, Commerce, Community | 4th C