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casewise
Best of Bootstrapping: Bootstrapped from London, Scaled in the US
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Alexandre Wentzo is the former CEO of Casewise, an enterprise software company that started in London and scaled in the US. The company was self-financed and did $24 Million in revenue when we spoke in 2015. Our discussion focuses on some of the nuances of starting
Best of Bootstrapping: Bootstrapping Casewise from London and Scaling in the US
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Alexandre Wentzo is the former CEO of Casewise, an enterprise software company that started in London and scaled in the US. The company was self-financed and did $24 Million in revenue when we spoke in 2015. Our discussion focuses on some of the nuances of starting
Bootstrapping from London to $10 Million: Alexandre Wentzo, CEO of Casewise (Part 5)
Sramana Mitra: What do you want to do with the business going forward? What’s the thinking amongst the shareholders? Alexandre Wentzo: Our business has always been focused around process. We want to be more specific and trained to address more specific needs. We’re trying to focus now on business of IT. Business of IT is
Bootstrapping from London to $10 Million: Alexandre Wentzo, CEO of Casewise (Part 4)
Sramana Mitra: How do you charge? What’s the business model? Alexandre Wentzo: It’s per user. Roughly, we sell at an average of $250,000. Sramana Mitra: So it’s large enterprise selling kind of business? Alexandre Wentzo: That’s correct. Things have changed because 10 years ago, we used to sell a few licenses. It would be 5 to 10
Bootstrapping from London to $10 Million: Alexandre Wentzo, CEO of Casewise (Part 3)
Sramana Mitra: When you arrived, was the product already in place? Were they already selling? Alexandre Wentzo: Yes. The product was only in English at that time. There was a need to put in place a sales team in Europe. We trained them on the product. We were a very small company. I had to translate
Bootstrapping from London to $10 Million: Alexandre Wentzo, CEO of Casewise (Part 2)
Sramana Mitra: Can you tell the story of how the company was founded and develop the story fully? Alexandre Wentzo: When I joined them in the UK, they were working in Central London in a small flat. They were keen on the French market at that time because the economy was a bit better than
Bootstrapping from London to $10 Million: Alexandre Wentzo, CEO of Casewise (Part 1)
Alex tells the story of a bootstrapped company from London that has gone all the way to $10 million in just over 10 years and is now looking to scale further, perhaps with outside capital. Sramana Mitra: Let’s start at the very beginning of your story. Tell us where you’re from, where you were born, raised,
