SM: How many consumers are you touching right now? PF: Over 5 million unique users monthly. Trulia is one of the largest real estate sites in the US and is growing very rapidly. We want to grow more.
SM: You were also providing information regarding the price surrounding properties had sold for. Where was that data coming from? PF: Initially it was coming from listing agents who said they sold a property. They were promoting the fact that they had sold the property, so we simply tagged the property as sold and gave
SM: When you launched, what was your thesis regarding your ability to solve the various problems you identified? PF: Initially we were very focused on the consumer side. That was our perspective, and we felt it was the primary problem which needed to be solved. We approached the challenge from two key perspectives.
SM: What roles did you play when you took that journey with LastMinute.com? PF: I did a bit of everything. Initially it was business development.
SM: Take me back to where your story begins. What is your background? PF: I was born just outside of London. My father is a professor of chemistry and my mother is an ancient history high school teacher.
SM: How did you finance this company? Is it also a venture-funded company? SS: It was funded by a select few angel investors and a private equity firm.
SM: Your background is not in technology. Where does your company’s technology come from? What you are suggesting is not an easy problem to solve. SS: It is definitely not an easy problem to solve. Form follows function. The most important thing is to lay out and articulate our approach to the marketplace and show
SM: It sounds as though physicians need to be on some form of EMR system to use Phytel. Is that correct? SS: No. If we had architected our solution to be dependent on EMR, then we would only have access to 5%-10% of the marketplace. We can access EMR data, and we will do more