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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 4)

Posted on Thursday, Jul 19th

SM: What are your top target segments? EG: We segment the market very broadly into Consumer/Prosumer and Professional. Top segments within consumer/Prosumer are: * photography books of all kinds including travel, fine art, compilations from photo enthusiast communities * wedding (participant books) * yearbooks, student/class books * family histories * cookbooks Top segments within Professional

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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 3)

Posted on Thursday, Jul 19th

SM. Where did you get the idea for LucidEra? What is your domain experience in the Enterprise 3.0 business? KR: The idea developed in two stages. First, when I ran my Business Intelligence consulting company many years, it became obvious that while Business Intelligence solutions were common in large enterprises, they were rare in small

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 3)

Posted on Wednesday, Jul 18th

SM: Describe the value proposition of Blurb, including differentiation versus the rest of the market. EG: Blurb is bringing book publishing to the masses by providing an affordable publishing platform that’s accessible to anyone with a broadband connection and modest computing skills. Every family, traveler, photographer, bride, cook, poet, teacher, blogger, and artist has a

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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 2)

Posted on Wednesday, Jul 18th

SM: So your professional career began at Oracle. KR: Yes. I left Oracle to get a business degree at Stanford University. When I graduated in 1994, I started a consulting company called Emergent that focused on designing and building Business Intelligence solutions for large companies. We were acquired by Keane (a public systems integration company)

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 2)

Posted on Tuesday, Jul 17th

SM: What was the market landscape like when you founded the company? EG: Well for one thing, Blurb was a very contrarian play at the time. VCs were funding blogging platforms and social networks and online plays – and here we were taking bits back into atoms. But fortunately I had good relationships in the

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Taking on Business Intelligence: Lucidera CEO Ken Rudin (Part 1)

Posted on Tuesday, Jul 17th

We have had lots of discussions about Enterprise 3.0. In this interview, I will be speaking with Ken Rudin, CEO of Lucidera, a young company attempting to become a leader in the massive Business Intelligence market by applying Enterprise 3.0 principles. Readers, note that Ken is an experienced serial entrepreneur, and you will learn much

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Happily Bootstrapping: Zoho CEO Sridhar Vembu (Part 7)

Posted on Monday, Jul 16th

Sridhar’s thesis around Zoho is to ride on top of the market awareness already created by Salesforce.com, Webex and others around On-Demand / SaaS delivery models for business applications like the Office Suite, CRM, Web Conferencing, Project Management, etc. and simply do a dramatic undercutting based on price. He insists that the amount of Sales

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 1)

Posted on Monday, Jul 16th

I have written a few pieces on how the book publishing business needs to / is going to change because of the web. [Book Publishing Moves West? . Will the Digital Era Change Writing? . eBooks Future]. In this interview, I speak with Eileen Gittins, CEO of Blurb, who is attempting to democratize self-publishing by

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