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TeleWebSales: A Methodology Discussion with Anneke Seley (Part 1)

Posted on Thursday, Oct 4th

Anneke Seley is the CEO and founder of Phone Works, which creates teams and processes to help companies maximize their Inside Sales. Telesales, and the combination of Telesales with Websales, is creating a new selling methodology that I have referred to as TeleWebSales. Phone Works is one of top consultants in this space and to

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Yaniv Ben-Saadon, CEO of FixYa: Using the Social Web for Technical Support (Part 3)

Posted on Wednesday, Oct 3rd

SM: How did you penetrate the market and get early traction? YB: Since there was very little competition in the field, being so relevant and unique our content was quickly picked up by Google and we’ve successfully conquered top positions for relevant keywords. In addition, the uniqueness of the site, combined with our close relations

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Yaniv Ben-Saadon, CEO of FixYa: Using the Social Web for Technical Support (Part 2)

Posted on Tuesday, Oct 2nd

SM: Where did you get the idea for your current venture? What is your domain experience in the segment? YB: Like any other consumer out there, I had a hard time finding relevant and updated support information for my products, and therefore decided to create this site. As for experience in the industry, I have

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Yaniv Ben-Saadon, CEO of FixYa: Using the Social Web for Technical Support (Part 1)

Posted on Monday, Oct 1st

How often have you bought a new DVD Player, and have had difficulty making it work with your existing TV set-up? In our Entrepreneurship Case Studies series, this week, we talk with Yaniv Ben-Saadon, founder and CEO of Fixya, a community site focused on providing after sales technical support on consumer products. SM: Please describe

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Sharat Sharan’s On24: Lead Generation Through WebCasting (Part 5)

Posted on Friday, Sep 28th

SM: Describe some of your team building experiences. Is your management team complete now? SS: Our management team is more or less complete. With that said, I’m always looking to add 1-2 more people. From a people perspective, I am constantly looking at roles to fill in to support the growth of the company. At

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Sharat Sharan’s On24: Lead Generation Through WebCasting (Part 4)

Posted on Thursday, Sep 27th

SM: What stage are you at now? Revenue? Profitability? Traffic? Customers? SS: We’re at a very good stage. We have more than 600 global organizations in publishing, technology, life sciences, government, and financial services that rely on us. These are large companies that have a need for our solutions, such as Business Objects, Cisco Systems,

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Sharat Sharan’s On24: Lead Generation Through WebCasting (Part 3)

Posted on Wednesday, Sep 26th

SM: How big is the market? How do you calculate TAM? What is your business model? SS: When looking at adoption of broadband worldwide, combined with the need for global communications, the TAM is large. Over the last few years, we have seen webcasting emerge as a key tactic for corporate marketing initiatives and lead

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Sharat Sharan’s On24: Lead Generation Through WebCasting (Part 2)

Posted on Tuesday, Sep 25th

SM. Where did you get the idea for your current venture? What is your domain experience in the segment? SS: When I joined ON24 in 1998, we had 2-3 people. We were using streaming audio and video but the business model had not been developed. I saw that as an opportunity because streaming was in

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