SM: How big is the market? How do you calculate TAM? What is your business model? VH: We believe the overall TAM is very large – Wikipedia is a good proxy. They are #6 on the Web in traffic. Our business model is ad supported and very robust as we have very targeted and high
SM: In the cold calling discussion, we assume that Telesales and Telemarketing are separate processes. Your expertise is more on the Telesales side. Are you assuming someone else is doing the Telemarketing prior to the prospect hitting the sales force? AS: We work with companies on both the Telemarketing side and using the phone to
SM: Where did you get the idea for your current venture? What is your domain experience in the segment? VH: We started with the thesis that the Web is like the library of Alexandria – the repository of all human knowledge. The only window people have into this repository today is search. Our vision was
SM: Let’s talk about a term I have coined, which is TeleWebSales. It is a combination of the telephone and the web, which is what you are doing and have been promoting for a while now. Let’s talk about some of the best practices of the TeleWebSales process. I’ll start by asking you about list
Someone asked me earlier about Kosmix in one of the discussions on this blog, and I had said that I hadn’t looked at the company yet. Well, now I have, and I am happy to bring you a conversation with Venky Harinarayan on the genesis and direction of vertical search startup, Kosmix. SM: Please describe
SM: Yes, selling to SME is a different game. People, Process. Like you said, it is different from the traditional bag carrying sales people who know how to do five deals and make their quota for the year … that just does not work in SME. It takes a different type of sales person to
SM: You mentioned a little about the interest on behalf of vendors to sell into small and medium business. Can you discuss the base differences between enterprise selling and SME selling? SME is hot right now. AS: SME is huge because companies are realizing you can get to the first $100M selling to enterprises, but
After Oracle, Anneke started telesales at a company called Neuron Data. For people who do not recognize it, they were in the Expert Systems area, so when people say you cannot sell complex technology over the phone, she points to Neuron Data and says “if you can sell expert systems without a field sales visit,