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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 8)
SM: Financial institutions seem like a great distribution channel for small business payroll. JH: I think the distribution strategy is to be where people are likely to buy payroll. Be on the web, be at retail, be at the accountant, and be at the banks. SM: You do the tax portion as well. How about
Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 7)
SM: Okay, so August Capital funded Series B and you came in after Series C? JH: No, actually I came in 2005, after Doll Capital had done a series D, and put in another $9M. SM: How far along was the company when you arrived? JH: We had 60-70 people, and about 13,000 customers. SM:
Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 6)
SM: Let’s start talking about PayCycle which is where you are now. This is your old team from Intuit, right? JH: The team I came to work with at PayCycle are all people I have worked with before except one person. I feel really lucky to be able to work with people I know. They
Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 5)
SM: Can you talk about the Adobe experience a bit more? Where did you find the Creative Professionals business? JH: There was a lot of work going on in bundling Adobe applications together. We figured out how to go beyond just bundling different applications in a box and we created synergy between the products. In
Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 4)
SM: You decided to stay with Adobe for a few years after selling them Fotiva, correct? JH: Initially I got out and I spent a few months looking around for the next smaller thing to do, but the market had dried up so badly there were no B and C round deals going on, and
Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 3)
There are 5.2 million small businesses registered with the IRS who have 20 employees or fewer. This is obviously a tremendous market which has largely remained untapped and ignored. SM: How would you define the portion of the small business market that Intuit was focusing on? Was it under 100 employees, or under 1,000 employees?
Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 2)
SM: A key issue with small business facing products is how do you reach your customers, give that it is such a fragmented market. What did Intuit do? JH: It was a direct marketing play. Historically, as computers came down from the enterprise level (the IBMs of the world), they went to the mini computer
TeleWebSales: A Methodology Discussion with Anneke Seley (Part 13)
SM: All of these things which we have discussed are a discipline in and of themselves. There are but a few people in the industry who understand this at the level and depth that we have discussed today. For companies who are coming up to speed, there is a lot of need right now because