SM: You announced this million dollar challenge for SaaS startups developing on Salesforce.com’s Force.com platform. What are you seeing in response to that? BJ: We have a great relationship with Salesforce.com, and as you know their big initiative now is their Force.com platform – the ability for a developer to use the SalesForce infrastructure to
SM: What is in your portfolio in those later two categories? BJ: We mentioned InsideView as an information service. We have a company called Krugle which provides a search engine for software developers. Most software developers start with a base of code, often an OpenSource project they download as the basis for a new project.
SM: An example is when InsideView did the acquisition of True Advantage and laid off 150 people who were doing the same thing manually. I wrote a piece recently called the “Death of Indian Outsourcing” that featured InsideView and I talked about that example. My thesis is the Indian BPO industry is very much at
SM: Tell me about some of the deals that you have done since coming into existence, and what is unique about them? BJ: Since we started Emergence we have had three IPOs. That is pretty good for a young firm. Obviously SalesForce.com was one. We also invested in a software provider in the Human Resources
SM: The surprising part of the story, one of the reasons I decided to cover it, is that I have not seen too many major trends in our industry in the Valley that all of the VCs did not run after. The venture industry is like lemmings. Everybody is running after the same trends. Someone
SM: What happened after you closed the fund? Did the thesis check out? What was happening in the marketplace, and how did you get your positioning and your thesis out there to solicit deals? BJ: SalesForce.com went public as we were closing our first fund, and that proved to be a home run for Emergence.
SM: Can you give some examples of companies using these subscription or transaction models? BJ: EBay and Travelocity are two. These are companies providing a service over the net to consumers but they are getting paid for the service. That was critical to us. SM: You had a bias towards subscription service versus advertising, which
SM: There was a piece of the services industry that is well known, which is consulting services. That is not what you have in mind when you say services. BJ: Correct. We are talking about technology companies that use their technology to provide a service and usually they are using a network to deliver that