SM: Aside from your on-demand aspect, how else do you differentiate from the consulting firms? KP: We do not charge on an hourly basis for customer service and the help desk. Our customers call us all the time and ask for help pricing a job – we try to help our customers with those problems.
SM: What was the competitive landscape like when you started? Besides consultants, was there anyone else in that space at the time? KP: Even today the competition is fairly scant. Back then there was no one doing it. We were alone in the consumer and enterprise business for a solid three or four years.
SM: It was easy to raise money in 1999. It was not easy to raise money in 2001. What was your experience raising angel money during that time window? KP: I have never had a problem raising angel money. It was extremely easy in 1999. We did talk to some venture capitalists, but they did
SM: What was the genesis of Salary.com? KP: Right before I started Salary.com I was building software for What Color Is Your Parachute?, which is also in the career management space. There we ended our process with a recommendation as to what would be a good career fit for an individual. The goal was to
Kent Plunkett is the CEO of Salary.com. His efforts there earned him the Ernst & Young Entrepreneur of the Year award for 2007. He has domain expertise in data on-demand and data syndication, with expertise leveraging this at all levels from the enterprise to the consumer. SM: Where do you come from? Give us some
SM: Do you have a sense of where you want to go from here in terms of your career and businesses? SW: I’m in a period where I am trying to figure that out. I am in this place, business-wise and knowledge-wise, where I am on the cusp of doing something on the next level.
SM: Much of the comparison shopping industry on the Internet is reviewing products, whereas you are reviewing the retailers. That is the big differentiation? SW: It is. ResellerRatings has always been in this weird niche. Most merchant reviews are only found on shopping engines like Shopping.com. It positions us uniquely because we do not allow opt
SM: The site was shut down while you were negotiating the purchase? SW: It was only down for a couple of weeks, thankfully, so it was not damaged too much. There were a few articles written saying that ResellerRatings.com was gone. It was unique; I don’t know too many websites that just plain shut down.