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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
business week
Defying Google: Adify CEO, Russ Fradin (Part 14)
SM: Are you getting the visibility at the right level of executive sponsorship at these large media companies? RF: I can tell you there are a lot of very senior folks at Washington Post that I have personally met. Beyond just them, deciding to build a network is a very important decision for a brand.
Defying Google: Adify CEO, Russ Fradin (Part 13)
We’re talking about large media companies and their assets: readership / traffic, brand, channels, advertiser relationships, sales forces, and inventory. Why should old media just concede the battle to Google and Yahoo, with so many great assets? SM: Not only do they have great sales forces and good relationships with advertisers, but they also have
Defying Google: Adify CEO, Russ Fradin (Part 10)
SM: Would you give us some examples of your larger and smaller customers? RF: We work with an education related network called HotChalk, we work with a network of do-it-yourself home improvement types called HouseBlogs, we work with an entrepreneur called Robert Kadar who is starting a network called GoodHealthAdvertising, he is an expert and
WSJ, Business Week: Take Note
Adify defies Google Adsense, submitting a model for the rest of the “old” media industry to adopt and leverage, liberating them from the corner they have been pushed in by the onslaught of user generated media. Washington Post has already adopted the service. Wall Street Journal and Business Week ought to follow suit, and given
Is Australia in Asia?
When I first arrived in the US, I was once shocked by a fellow freshman in college asking me, “Is India in China?” This morning, Business Week, the Nation’s premier business magazine, shocked me once more. It has released a highly viewed story called Asia’s Most Liveable Cities, in which numbers 1 through 7 are
BusinessWeek: Crown Jewel or Achilles’ Heel?
In my post, “McGraw-Hill: Beating the Street” I have discussed McGraw-Hill’s overall business prospects, which looks good with lower double-digit growth in 2007. However, BusinessWeek, McGraw-Hill’s crown jewel is struggling and I am going to talk about it here. BusinessWeek, is one of the most widely read business magazines, with more than 4.7 million readers
McGraw-Hill: Beating the Street
McGraw-Hill is a leading provider of information services and serves the education, financial services, and business information markets. The Company is a major publisher of newsletters, magazines and printed books. It also distributes its information services over the Internet and other digital platforms, through trade shows and conferences and also through wireless and on-air broadcasting.
Media Shuffles
On September 28 & 29, 2006, Heather Green & Stephen Baker reported that Business Week is having difficulties. During the AlwaysOn Network’s OnHollywood 2006 conference in May, media entrepreneur Tony Perkins noted that 62% of online content viewed by 21-year-olds is generated by someone they know. Perhaps, this trend is what has caused Perkins to
