Sramana Mitra: What did you do? You said you started a company on the BigCommerce platform? Jay Perkins: I started a business called Kettlebell Kings while I was still employed at BigCommerce. Kettlebells are basically fitness equipment. Along with my co-founders, we would hold meetings for a year and a half leading up to when
There are roll-ups of e-commerce brands going on right now. This case study delves into one such that has exited into a roll-up effort. Jay Perkins currently runs Living.Fit which produces digital workouts, fitness education courses, and fitness equipment. Sramana Mitra: Let’s start at the very beginning. Where are you from? Where were you born, raised, and in what
Sramana Mitra: When did the Japan hospital deal happen? David Liu: This was around 2014. It started in 2012. It was a pretty long cycle. With the funding, we opened up our Japan office. We hired five people. Sramana Mitra: Was this a use case that you were then going to sell to other hospitals?
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Today’s 581st FREE online 1Mby1M Roundtable for Entrepreneurs is starting in 30 minutes, on Thursday, June 30, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
Sramana Mitra: Then what happens after 2011? David Liu: Around 2015, we had the first investor. We had a high-net-worth individual who was interested in investing in the business. Sramana Mitra: How did that person get involved? How did you find him? David Liu: His son had just started a new e-commerce business and went
Sramana Mitra: In 2007 when you put together the appliance, how many customers did you get? How much were they paying on average? David Liu: By 2007, we’d won Nokia. Nokia started deploying us globally. We also got Juniper Networks. Sramana Mitra: This is still just you? David Liu: Yes. Sramana Mitra: Fantastic!
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