Sramana Mitra: What marketing channels were producing for you? Peter Coppinger: The referral was a nice slow burner that cost us nothing. We did affiliates. We did Google ads. It works,but there’s a point of saturation. It probably worked better years ago. Sramana Mitra: It’s expensive now. Peter Coppinger: The only one making money is
Sramana Mitra: Was there a section of the website where you had a lot of descriptions and keywords that Google organic was picking up. Peter Coppinger: Nothing intentional. Today, Google has changed it so that the people with the deepest pockets win. You could be listed on page two or three of Google and still
Sramana Mitra: What is the timeline? You started this in 1999 and grew this to 40 people in three to four years? Peter Coppinger: Yes. We got the idea for Teamwork in 2009. We launched around then, but we kept it as a side project. We really found it difficult to find time to work
Sramana Mitra: How long did just the two of your run the agency? Peter Coppinger: We grew the agency to about 40 people over the next few years. We had never ran a proper business and we had no idea what we were doing. How do you do pitches? How do you do pricing? How
Peter has led a terrific vertical cloud business from Ireland and now runs a global SaaS company that is kicking ass. Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born, raised, and in what kind of background?
Entrepreneurs are invited to the 598th FREE online 1Mby1M Mentoring Roundtable on Thursday, January 19, 2023, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others
In case you missed it, you can listen to the recording of this roundtable here:
Entrepreneurs are invited to the 598th FREE online 1Mby1M Mentoring Roundtable on Thursday, January 19, 2023, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others