Oct 21: Web 3.0 Product Strategy Roundtable With RWW On DimDim

Calling all entrepreneurs! On Tuesday, October 21 at 11am PT/2pm ET, I will host a Web 3.0 product strategy roundtable online in collaboration with ReadWriteWeb, using Dimdim, the free, open source web conferencing platform. During the 60-minute session, entrepreneurs are invited to pitch me their product ideas in a 3-minute presentation. I will review the

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Rules for Bootstrappers (Part 4)

By Greg Gianforte, Guest Author The bootstrapper will inevitably come up against a stream of seemingly insurmountable problems. This is when the Unconventional Mindset comes into play. Your motto on all these occasions must be, “There is always another way.” In the Herculean task you are undertaking—starting a business from scratch—conventional wisdom does not apply.

Rules for Bootstrappers (Part 3)

By Greg Gianforte, Guest Author This week’s post addresses marketing, an often misunderstood aspect of starting and running a business. Marketing is not a euphemism for sales. Marketing’s primary role is to engage in activities that make sales more efficient and shorten the sales cycle.

Rules for Bootstrappers (Part 2)

By Greg Gianforte, Guest Author People have different reactions to those who are careful with their money. As a bootstrapper you can expect a mixture of admiration, denigration, and even open contempt for those you encounter in business if you push, and push again, for price reductions, cost savings, and expense elimination.

Forbes Column 08: Barack Obama’ s Finance Lesson

And here is Barack Obama’s Finance Lesson, following Weapons of Mass Reconstruction. It addresses the flaws in Obama’s economic policy.

More Bootstrapping: VirtualTourist.com Co-Founder J.R. Johnson (Part 3)

SM: What was your plan for monetizing the site? How did you do it? JJ: During that time I convinced GoTo.com, which later became Overture.com, to allow us to take their paid links and put them into our content. I made the argument that a user who had to click six times to get down

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Rules For Bootstrappers (Part 1)

By Greg Gianforte, Guest Author [SM: On the heels of my Weapon Of Mass Reconstruction column, I’d like to welcome Greg Gianforte, CEO of RightNow, whose interview you have read recently, to share his perspective on bootstrapping.]

Top 15 Tips For Bootstrappers

This past week I talked with Greg Gianforte, founder and CEO of RightNow and author of Bootstrapping Your Business. Today, to go along with my new Forbes column, I have more bootstrapping tips from serial entrepreneur and storyteller extraordinaire Cree Lawson. Cree says: