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Bootstrapping B:B:C Style

Posted on Friday, Jul 20th

I promised B:C entrepreneurs that if I saw any silver bullet that might help you bootstrap your ventures and access consumers quickly, I will be sure to flag you. Well, here’s one. Last week, I spoke with Rearden Commerce, a company I have covered before. They showed me an implementation of restaurant reservation service OpenTable,

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Happily Bootstrapping: Zoho CEO Sridhar Vembu (Part 7)

Posted on Monday, Jul 16th

Sridhar’s thesis around Zoho is to ride on top of the market awareness already created by Salesforce.com, Webex and others around On-Demand / SaaS delivery models for business applications like the Office Suite, CRM, Web Conferencing, Project Management, etc. and simply do a dramatic undercutting based on price. He insists that the amount of Sales

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Happily Bootstrapping: Zoho CEO Sridhar Vembu (Part 6)

Posted on Sunday, Jul 15th

Here we begin to explore the current status of Zoho a bit further. Impressive numbers considering there has been no advertising campaigns conducted. The business model is simple – let users try the service for free, when they are comfortable they will migrate over. Afterwards, they compete based on pricing (less than 20% of the

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Happily Bootstrapping: Zoho CEO Sridhar Vembu (Part 5)

Posted on Saturday, Jul 14th

Interesting comparisons here by Sridhar between the Zoho CRM and the SalesForce CRM products; while SalesForce has a high focus on sales teams (and one of the best telesales teams anywhere in the world), Zoho is simply looking to take a competitive advantage in terms of pricing. According to Sridhar this shows in the construct

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Entrepreneurship Case Studies

Posted on Saturday, Jul 14th

You have read many of my interviews on this blog. Here’s a synthesis of some of the case studies I have done, in an interview format. These differ slightly from the series that I have titled Role Model Interviews, since in this series, I go into the company and its strategy, market, financing, etc. in

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Happily Bootstrapping: Zoho CEO Sridhar Vembu (Part 4)

Posted on Friday, Jul 13th

AdventNet provides a safety zone from which to launch Zoho, which is why I was looking to gain an understanding of the revenue and cash position of the company. While competition will be stiff from Google and Microsoft, as well as other CRM and group meeting companies, Zoho seems to have a unique philosophy of

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Happily Bootstrapping: Zoho CEO Sridhar Vembu (Part 3)

Posted on Thursday, Jul 12th

During the downturn after the bubble burst, many companies took significant hits. Here, it is revealing to notice there was really only one tough year for Adventnet, which could actually be described as an R&D year. That could have taken place anytime in the company’s history. The bubble burst did not destroy the company, they

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Happily Bootstrapping: Zoho CEO Sridhar Vembu (Part 2)

Posted on Wednesday, Jul 11th

Sridhar’s experience in bootstrapping is something to learn from, especially for entrepreneurs in India, who keep complaining about the lack of funding availability from venture sources. Along the way, he weathered many storms, as all good entrepreneurs learn to do. SM: How did you fund your early initiative? SV: It was all bootstrapped. My wife

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