Today’s 152nd FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Tuesday, December 11, at 6:00 p.m. CET/9:00 a.m. PST/12:00 p.m. EST/10:30 p.m. India IST. Click here to join.
Today’s FREE online 152nd 1M/1M roundtable for entrepreneurs – co-hosted with IBM SmartCamp Barcelona – is starting in 30 minutes, on Tuesday, December 11, at 6:00 p.m. CET/9:00 a.m. PST/12:00 p.m. EST/10:30 p.m. India IST. Click here to join. All are welcome!
Sramana: What was your motivation for contracting your technical offerings down from seven analytics engines into your current offering? Dean Stoecker: We realized that we could not scale the company with a bunch of sales people. We certainly could not scale in terms of marketing if we had to pitch seven different analysis engines. Instead,
Entrepreneurs are invited to attend the 152nd FREE online 1M/1M roundtable, co-hosted with IBM SmartCamp Barcelona, on Tuesday, December 11, 2012, at 6:00 p.m. CET/9 a.m. PST/12 p.m. EST/ 10:30 p.m. IST. Five entrepreneurs from the recent SmartCamp in Barcelona, Spain, will be pitching. All are welcome to register to attend to watch and learn.
Sramana: Did you start the company with a pure cloud SaaS vision? Dean Stoecker: We had the engines that were running the cloud services developed as desktop tools. We had the vision of having strategic and tactical tools and that the tools would be data independent. We expected to be able to ingest big data
Sramana: How did people find out about FreeDemographics.com? Dean Stoecker: Everyone wanted free, and a lot of people needed demographic information. We were somewhat close to the Census Bureau. Managing that kind of data was hard, so we promoted the FreeDemographics.com website to help people get that data in a manageable format. We did a
Sramana: In the 1M/1M program we teach company and product positioning religiously. Our mantra is to not spray and pray. Dean Stoecker: I think one of the key lessons for entrepreneurs is to be willing to say no. I can remember listening to my father when he was a kid, and he frequently told people
Sramana: When you started off as system integrators, what were the systems you provided services for? Dean Stoecker: Our offering focused on cloud-based analytics applications ranging from media optimization to real estate site analytics. That was all based in the cloud. We were doing cloud services before the term was coined. Interestingly enough, we had