Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 5)

Sramana Mitra: What do you have in terms of the content team? How do you run your content production farm? John Sundberg: We have consultants and developers. We have product marketing managers. Those are all internal people that we have. We probably have a handful of customers that have done a couple of things too.

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Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 4)

Sramana Mitra: Unfortunately, that’s the problem with enterprise sales cycles. They are just so very long. John Sundberg: Exactly. I did so many demos of the software to them. It was ridiculous. In one of the demos I did for them, they had people from all over the world call. I had given a 1-800

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Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 3)

Sramana Mitra: How did you go around that problem? John Sundberg: We took the product and we broke it up into a whole bunch of smaller pieces. That big suite application had a survey application, scheduling application, workflow application, and form generation system. We broke them into smaller pieces so that we could then add in

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229th Roundtable Recording On September 11, 2014

In case you missed it, you can listen to the recording here:

Thursday, September 18 – 230th 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 230th FREE online 1M/1M roundtable mentoring session on Thursday, September 18, 2014, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Bootstrapping Using Services, Scaling Using Content Marketing: John Sundberg, CEO of Kinetic Data (Part 2)

Sramana Mitra: If I got this right, you were drawn into this Remedy projects and as you were working on these, you saw the opportunity to build framework around the various Remedy problems that you were seeing and be able to productize what you were doing as projects essentially. John Sundberg: I see it a

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September 18 – 230th 1M/1M Mentoring Roundtable For Entrepreneurs

Entrepreneurs are invited to the 230th FREE online 1M/1M roundtable mentoring session on Thursday, September 18, 2014, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Roundtable Recap: September 11 – Lots Of Uncut Diamonds

Today’s roundtable had five presentations, and as usual, an international representation. iTrans Technologies First up, Mallesh Reddy from Singapore pitched iTrans Technologies, a platform for auto insurance companies to implement user behavior based pricing. The company is already doing $1M in revenue, and shows strong potential for success. PoolCircle Next, Raghu Ramanujam from Bangalore, pitched

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